Amy helps channel teams create partner plans, campaigns, training and enablement from approved product and partner context. Workflows can be adapted by region or partner tier while maintaining consistent core messaging.
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Amy for channel and distributor marketing helps B2B teams enable distributors, resellers and channel partners with consistent programmes, training, co-marketing assets and joint GTM materials. It helps partners sell like your best internal team while adapting to their market and region.
Amy supports partner onboarding, reseller training, joint campaign creation, co-branded assets, product messaging, sales enablement, certification content and programme follow-up. Teams can scale partner support without turning channel marketing into a bottleneck.
Channel teams can combine the Partner Marketing Agent, Affiliate Enablement Agent, Campaign Agent, Presentation Agent, Sales Enablement Agent, Sales Trainer Agent, Email Agent and Social Media Agent. These agents help create partner-ready materials from the same source of product and GTM context.
Amy can create partner playbooks, reseller onboarding packs, co-branded campaign copy, product one-pagers, training modules, certification content, sales decks, email sequences, social posts, webinar materials and joint GTM briefs.
Amy uses shared product messaging, brand rules, audience context and channel playbooks while allowing regional adaptation. That means partners can localise materials without changing the core story or creating off-brand content.
A partner portal stores assets. Amy helps create, adapt and activate the assets partners need for campaigns, training and sales conversations. It turns channel knowledge into usable partner workflows rather than leaving teams to search through static files.
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