AI for account-based marketing, from intelligence to execution.

Questions, answered

What is Amy for account-based marketing?

Amy for account-based marketing helps B2B teams run ABM at scale without reducing quality to a few priority accounts. It brings together account intelligence, buying committee mapping, personalised outreach, campaign assets, sales enablement and pipeline attribution so every target account can be worked with the depth normally reserved for the top five.

How does Amy support the full ABM workflow?

Amy supports the ABM workflow from account selection and research through messaging, campaign creation, sales outreach, enablement and follow-up. Teams can start from one company context and create account plans, persona messaging, ads, emails, landing pages, microsites, sales decks, proposal inputs and executive briefings that stay aligned across marketing and sales.

Which Amy agents are most relevant for ABM?

ABM teams can combine the ABM Agent with Company Dossier, ICP, Campaign, Email, Presentation, Sales Enablement, Proposal Creator, ROI, Website and Social Media agents. Together, these agents help move from account insight to campaign execution, rep enablement and deal progression without rebuilding the same context in separate tools.

What ABM assets can Amy create?

Amy can create account plans, buying committee maps, value hypotheses, persona messages, outreach sequences, LinkedIn and paid media copy, landing page copy, microsite content, sales decks, battlecards, proposal sections, ROI narratives, executive briefing notes and post-engagement follow-up. The outputs are grounded in the same account and company context so the story stays consistent.

How does Amy help marketing and sales work together on ABM?

Amy gives marketing and sales a shared workflow instead of separate handoffs. Marketing can build the account programme, campaign assets and messaging while sales can use the same context for outreach, meeting prep, objections, proposals and follow-up. This helps teams scale ABM coverage without losing relevance at the deal level.

How is Amy different from a generic AI tool for ABM?

Generic AI tools usually depend on prompts and disconnected files. Amy is built around B2B GTM workflows, shared company knowledge and purpose-built agents, so the ABM work starts from your positioning, products, audiences, playbooks and account context rather than a blank chat window.