Amy's purpose-built workflow agents handle recurring B2B go-to-market work, from company research and product marketing to campaigns, proposals, events and deal support. They are part of Amy's platform of 50+ AI agents and 200+ pre-built GTM workflows.
The Company Dossier Agent researches and structures approved company, product, market and competitor context so every downstream Amy workflow starts from the same source of truth.
Primary focus: Company Dossier Agent
The ABM Agent turns target-account and company context into buying-group intelligence, account priorities, solution alignment, messaging and coordinated ABM outputs.
Primary focus: ABM Agent
The Product Marketing Agent builds an approved product playbook covering positioning, audiences, messages, proof and competition, then makes that context available to downstream launch and content workflows.
Primary focus: Product Marketing Agent
The Partner Marketing Agent combines company, product and partner context to create joint value propositions, campaign plans, partner messaging and enablement assets.
Primary focus: Partner Marketing Agent
The Affiliate Enablement Agent creates consistent affiliate guidance, campaign kits, messaging and activation assets from approved product and partner context.
Primary focus: Affiliate Agent
The ICP Agent organises market, customer and product evidence into ideal-customer profiles, segments, buying roles and qualification criteria for downstream campaign and sales workflows.
Primary focus: ICP Agent
The SEO Agent uses approved company, product and audience context to map search intent, prioritise topics, create briefs and improve on-page content without separating SEO from the wider GTM narrative.
Primary focus: SEO Agent
The News Intelligence Agent identifies and summarises relevant company, account, market and competitor signals so downstream teams can act from current context rather than disconnected news feeds.
Primary focus: News Intelligence Agent
The Sales Enablement Agent turns approved product, competitive and account knowledge into playbooks, meeting preparation, sales assets and deal-specific support.
Primary focus: Sales Enablement Agent
The Customer Advocacy Agent turns approved customer evidence into advocacy plans, reference opportunities, customer stories and expansion-ready content while keeping permissions and proof visible.
Primary focus: Customer Advocacy Agent
The Sales Coach Agent uses approved sales methodology, product and deal context to prepare coaching guidance, identify gaps and suggest next actions for human review.
Primary focus: Sales Coach Agent
The workflow-based Sales Trainer Agent creates training plans, scenarios, objection content and assessment materials from approved product, persona and sales-methodology context.
Primary focus: Sales Trainer Agent
The Battlecard Agent turns approved product and competitor evidence into concise battlecards, objection responses, differentiation and sales guidance.
Primary focus: Battlecard Agent
The Analyst Relations Agent organises approved company, product and market context into analyst narratives, briefing materials, evidence and follow-up.
Primary focus: Analyst Relations Agent
The Business Analyst Agent organises structured data and approved business context into clear analysis, summaries and decision-ready narratives, with source visibility and human validation.
Primary focus: Business Analyst Agent
The Social Media Agent turns approved brand, product, audience and campaign context into channel-ready B2B social content while keeping publishing control with the team.
Primary focus: Social Media Agent
The Blog Agent creates B2B article briefs and drafts from approved positioning, audience, proof and search-intent context, with editorial review before publication.
Primary focus: Blog Agent
The Thought Leadership Agent turns approved expertise, market context and evidence into distinctive B2B angles, narratives and drafts for human editorial review.
Primary focus: Thought Leadership Agent
The Email Agent creates campaign, nurture and lifecycle email from approved audience, product, account and signal context while leaving segmentation, sending and compliance controls with the team.
Primary focus: Email Agent
The Campaign Agent turns one approved brief into audience, offer, channel, content and follow-up plans, then connects the specialist agents needed for execution.
Primary focus: Campaign Agent
The Website Agent turns approved positioning, audience needs and proof into page strategy, information architecture and conversion-focused B2B website copy.
Primary focus: Website Agent
The Video Agent creates B2B video concepts, briefs, scripts and storyboard direction from approved product, audience and campaign context.
Primary focus: Video Agent
The Use Case Agent turns approved product, audience and proof context into clear problem, workflow, outcome and evidence narratives for sales and marketing use.
Primary focus: Use Case Agent
The Presentation Agent turns approved company, product, account and audience context into presentation narratives, slide structures and content for human design and review.
Primary focus: Presentation Agent
The Infographic Agent structures complex B2B ideas, processes and evidence into concise infographic narratives, data callouts and visual briefs for design execution.
Primary focus: Infographic Agent
The Brand and Theme Agent organises approved voice, terminology, themes and visual guidance so downstream Amy workflows create more consistent brand-aligned work.
Primary focus: Brand & Theme Agent
The Localisation Agent adapts approved messaging for specific markets, languages and audiences while preserving core product meaning, terminology and brand voice for human review.
Primary focus: Localisation Agent
The PR Agent turns approved company, product and market context into press narratives, announcements, pitches and Q&A, with final claims and publication controlled by the communications team.
Primary focus: PR Agent
The Podcast Agent creates programme strategy, themes, guest profiles, episode plans, interview questions and promotional content from approved audience and brand context.
Primary focus: Podcast Agent
The Influencer Agent uses approved audience, brand and campaign context to define creator-fit criteria, programme plans, outreach and activation briefs for human selection and approval.
Primary focus: Influencer Agent
The Event Agent connects event strategy, audience, promotion, sales preparation and follow-up using approved company, product and campaign context.
Primary focus: Event Agent
The Webinar Agent creates webinar strategy, speaker briefs, promotion, run-of-show, audience engagement and follow-up from approved campaign and product context.
Primary focus: Webinar Agent
The Roundtable Agent creates participant strategy, invitations, discussion guides, facilitation plans and follow-up from approved account, audience and topic context.
Primary focus: Roundtable Agent
The ROI Agent turns approved assumptions, customer inputs and commercial evidence into transparent value models and business-case narratives for human validation.
Primary focus: Roi Agent
The Survey Agent turns approved research objectives and audience context into survey structure, questions, analysis plans and follow-up content for human review.
Primary focus: Survey Agent
The Pricing Agent structures market, customer, competitive and value evidence into pricing and packaging analysis while keeping final commercial decisions with accountable owners.
Primary focus: Pricing Agent
The Proposal Creator Agent maps buyer requirements to approved company, product and proof content, then creates a tailored proposal structure and draft for human review before submission.
Primary focus: Proposal Creator Agent
The Core Agents hub is the directory of Amy's purpose-built GTM agents. It groups agents by workflow area so teams can quickly find the agents they need for strategy, content, sales enablement, deal acceleration, events and performance work.
Amy includes 50+ purpose-built AI agents across workflow, voice and chat — 37 workflow agents and 12 embeddable voice and chat agents.
Amy agents are organised around real go-to-market work: strategy and intelligence, content and creative, sales enablement, deal acceleration, events, and performance insights. Each agent has a specific job and can work with the same Knowledge Hub and workflow context.
Generic AI assistants wait for prompts and context. Amy gives teams prebuilt GTM agents that already understand specific workflows, expected outputs and handoffs across marketing, sales and customer teams.
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