Amy was built to close the gap between general-purpose AI and the specialist workflows used by B2B marketing, sales and customer teams. The platform combines practitioner-designed agents, structured workflows and shared business knowledge in one governed operating layer.
Amy is the product and brand of AMY.AI Ltd. Gitika Thukral and Mohit Thukral are the founders. Digital Apple is a separate B2B agency and implementation partner connected through the same founders.
Amy was created because B2B GTM work breaks when strategy, knowledge, execution and sales follow-through sit in separate systems. Amy brings company context, workflows and specialist agents together so teams can move from strategy to output faster.
Amy is purpose-built for B2B go-to-market work. It combines company knowledge, product playbooks, account context and predefined workflows with specialist agents for marketing, sales and customer teams.
Amy is for B2B GTM teams, including marketing, sales, revenue operations, customer success and leadership teams that need consistent, context-aware outputs across campaigns, enablement, proposals, websites and customer workflows.
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