What are Amy custom agents?

Amy custom agents are specialist agents built for workflows that need more than a standard configuration. They use the same Amy platform, tool library, Knowledge Hub, rules, model routing and governance controls as the rest of the agent suite.

When should a team use a custom agent?

A custom agent is useful when a team has a specific workflow, methodology, compliance process, market structure or proprietary data model that standard agents do not fully cover.

What can a custom marketing agent support?

Custom marketing agents can support regulated content workflows, franchise or multi-location marketing, PR and media relations, market expansion, industry-specific campaigns and approval-heavy content operations.

What can a custom sales agent support?

Custom sales agents can support sales methodology, qualification frameworks, channel enablement, RFP and proposal workflows, win/loss analysis and deal processes that need company-specific rules.

Custom agents for the work only your business does.

Amy custom agents extend the platform to company-specific GTM processes, industry methods and integrations. Each engagement should define the workflow, knowledge sources, permissions, test cases, review controls, deployment scope and ongoing optimisation before launch.

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Custom agents for the work only your business does.

See Amy work on your business.