USE CASE · SALES TRAINING

Roleplay every objection. Before the real call.

Voice-based roleplay agents that play your buyer personas, throw realistic objections, and score the rep afterwards. New reps practice 50 deals before their first real one. Senior reps stay sharp on new products, new competitors, new pricing. Always available, no calendar coordination.

WeeksTo ramp
Per repAdapted
AlwaysCurrent
CoachingScales
The problem

Reps learn on customer calls. Customers pay the price.

New reps shadow senior reps for a few weeks, listen to recorded calls, and then are handed pipeline.

The first 20 calls are the practice. The customer absorbs the rep's mistakes. Senior reps barely have bandwidth to coach, so juniors learn from feedback that arrives weeks after the moment.

Roleplay programmes exist on paper.

In practice, they happen once a quarter in a workshop, with peers playing buyer roles they don't actually know. The simulation is generic, the personas are stereotypes, the feedback is general.

New products and new pricing land on the field with a kickoff deck and a hope that reps absorb it.

The first time a rep handles the new pitch is on a customer call. The first time they handle the new objection is when a real prospect says it.

Coaching is scarce.

Sales managers manage pipeline, run forecasts, and chase numbers. The one-to-one rep coaching that actually develops skill happens irregularly and usually only when a deal is in trouble. Mid-tier reps stay mid-tier because nobody has time to invest.

What changes with Amy

Every rep practising. Every objection rehearsed. Every product ramped on day one.

01 · Voice roleplay, on demand

Practice the real conversation, before the customer hears the rough version.

Voice agents play your buyer personas with realistic objections, pacing, and pressure. Reps roleplay any scenario, any persona, any time.

  • 50 practice calls before the first real one
  • Senior reps stay sharp on new products and competitors
  • No scheduling, no peer roleplay theatre
02 · Personas grounded in your real buyers

Not generic stereotypes. Your actual buyer personas.

Healthcare CFOs, financial services security leads, manufacturing operations directors. Built from your customer profiles, your win/loss data, your real objections.

  • Reps practice the conversations they will actually have
  • Industry-specific, role-specific, segment-specific
  • Personas refresh as your buyer market shifts
03 · Scoring that develops the rep

Specific feedback, with specific moments.

Not "good job, keep going." Specific: "At minute 4, when the CFO said X, you responded with Y. Here's why Y didn't work and what would have."

  • Skill development that compounds
  • Patterns surface across calls, not just per-call feedback
  • Sales managers see what to coach on, with evidence
04 · Product launches that land

New products, pricing, competitors absorbed before they land in customer calls.

Day-one roleplay on new pitches. Reps practice the new positioning, the new objection responses, the new competitor framing before the first customer call.

  • Launches reach revenue faster
  • First customer call no longer the training call
  • Confidence in the field on day one, not week three
05 · Coaching at scale

Every rep coached weekly. Not just deals in trouble.

On-demand coaching from the Sales Coach Agent: call reviews, pattern feedback, skill plans. Sales managers focus on the highest-leverage conversations.

  • Mid-tier reps develop into top performers
  • Sales managers free for strategic coaching
  • Coaching cadence not dependent on manager bandwidth
06 · Onboarding compressed

Productive in weeks, not months.

Roleplay every persona, every objection, every product before the first real call. Every junior rep enters production already practised.

  • Ramp time cut substantially
  • First-call conversion at parity with experienced reps
  • Onboarding cost down, output up
The strategic case

Shifts that build a sharper, faster sales team.

From · today To · with Amy
Shift
From
To
Impact
Where reps learn
On customer calls. The customer absorbs the cost of inexperience.
In roleplay, before the customer call. Voice agents play personas with realistic pressure.
First-call conversion at parity with experienced reps. Customer experience protected.
Roleplay programme
Quarterly workshops. Peers playing roles they don't know.
On-demand voice roleplay with personas built from your real customer profiles.
Every rep practises every week, not once a quarter
Persona realism
Generic stereotypes. Same scripts for every industry.
Industry-specific, role-specific, refreshed from your buyer data.
Reps practise the conversations they will actually have
Feedback quality
"Good job." "Try harder." Vague, delayed.
Specific moments, specific advice, immediately after the call.
Skill develops. Patterns surface. Performance improves measurably.
Product launches
Field absorbs new pitch on the first customer call.
Day-one roleplay on new pitches before any customer call.
Launches reach revenue faster
Manager coaching capacity
One-to-one coaching when a deal is in trouble. Mid-tier reps neglected.
On-demand coaching agent. Managers focus on highest-leverage conversations.
Every rep coached, not just deals at risk
Onboarding
6–9 months. Shadowing, mistakes, slow ramp.
Productive in weeks. Every persona, every objection practised before first call.
Ramp time cut. Onboarding cost down.
Knowledge consistency
Senior rep patterns stay in senior reps' heads.
Patterns captured in personas, scenarios, scoring rubrics. Available to every rep.
Institutional knowledge compounds, not erodes
What your team gets

A roleplay and coaching engine. Not another LMS.

One connected system that turns this into a defensible, scalable programme.

  • Voice roleplay on demand, any persona, any scenario
  • Personas grounded in your real customer profiles and win/loss data
  • Specific scoring with specific moments and specific advice
  • Product launches absorbed before they reach customer calls
  • Every rep coached every week, not just deals in trouble
  • Onboarding compressed. New reps productive in weeks
  • Senior reps staying sharp on new products, competitors, pricing
  • Patterns surface across calls, informing playbooks and battlecards
  • Sales managers focused on highest-leverage conversations
  • Confidence in the field on day one, not week three
The agent network

Specialist agents. Working as one network.

Sales training at scale needs a network where personas, objection banks, scoring, and coaching work together. The rep practises a scenario, gets specific feedback, and the patterns inform the rest of the team.

Core agents

The specialists running the programme end-to-end.

The specialists running training and coaching programmes.

Sales Enablement Agent

Coordinates the training programme: scenarios, personas, scoring rubrics, coaching plans.

Battlecard Agent

Competitive objections and responses used in roleplay scenarios.

Product Marketing Agent

Product positioning and pitch frameworks every roleplay grounds in.

ABM Agent

Account-specific scenario building when reps are prepping for live deals.

ROI Agent

ROI scenarios and pricing roleplays.

Pricing Agent

Pricing objection scenarios and discount negotiation roleplays.

Survey Agent

Post-training feedback, manager input, skill self-assessments.

Embeddable agents

Extend the experience onto your website and into inbound.

Always-available practice and coaching.

Sales Trainer Agent

Voice-based roleplay across personas, objections, scenarios. Real-time, scored afterwards.

Sales Coach Agent

Per-rep coaching: call review, pattern feedback, skill plans. On demand.

Demo Agent

Reps practise their own product demos with feedback from the Demo Agent.

Partner Trainer Agent

Same training engine extended to partner sellers and channel reps.

Foundation agents

Included with every Amy deployment.

Included with every Amy deployment.

Company Dossier Agent

Product knowledge and proof points grounding every scenario.

Business Analyst Agent

Training analytics, skill development tracking, coaching effectiveness.

Brand & Theme Agent

Brand voice consistency across every training output and roleplay.

Pick One Persona

Try the roleplay. Get scored live.

Choose one buyer persona you sell to. We'll set up the scenario, run the roleplay, and walk you through the scoring. Live, in the demo.

In your 30-minute walkthrough
  1. Practice the real conversation, before the customer hears the rough version
  2. Not generic stereotypes. Your actual buyer personas
  3. Specific feedback, with specific moments
  4. New products, pricing, competitors absorbed before they land in customer calls