USE CASE · SALES ENABLEMENT

Every rep, ready for every call. Every deal, supported through the cycle.

Account briefs, talk tracks, objection guides, proposals, and ROI models from one source. Battlecards current when the rep needs them. Deal support across the full cycle, not just at first meeting. New reps productive in weeks, not months.

Day 1New rep ready
LiveBattlecards
Every dealSupported
Win rateUp
The problem

Reps walk in cold. Deals stall. Battlecards go stale.

Sales reps prep for meetings the morning of, with whatever's on the shared drive.

The latest battlecard is from Q2. The CFO's recent earnings call hasn't been read. The competitor's new pricing isn't in the deck. Reps walk in with confidence in the product and zero confidence in the specifics.

Deal support stops at first meeting.

After the discovery call, reps are on their own: proposals, ROI models, competitive responses, contract objections. Marketing and Product Marketing have moved on to the next launch. The deal stalls or wins on the rep's individual hustle.

Battlecards built once go stale.

The competitor updates their pricing, launches a new feature, hires a new exec. The battlecard doesn't move. Reps still pitch against last year's competitor.

New reps take 6–9 months to ramp.

They learn from shadowing, from mistakes, from senior reps who have time to mentor. The institutional knowledge sits in a few heads. The rest of the team rebuilds it from scratch every onboarding cycle.

What changes with Amy

Every rep prepared. Every deal supported. New reps productive in weeks.

01 · Account briefs on demand

Every meeting starts with intelligence, not guesswork.

Account history, buying committee, recent signals, talking points, anticipated questions. Built per meeting in minutes.

  • Reps walk in prepared, not winging it
  • First-meeting conversion improves substantially
  • Senior rep prep, distributed to the whole team
02 · Battlecards refreshed continuously

Competitive intelligence as current as the deal.

Head-to-head, deal rescue, displacement, industry-vertical. Refreshed from live sources. Available in conversation.

  • Reps win against competitors who haven't recognised the shift
  • Battlecards stay current because Amy uses them
  • Trust signal: honest answers, including where competitors are stronger
03 · Deal support across the cycle

Reps supported from first meeting to close.

Proposals, ROI models, competitive responses, objection handling, executive summaries. On demand, at any stage.

  • Deals stop stalling between stages
  • Proposals in hours, not weeks
  • Sales cycle accelerated, not just first meeting
04 · ROI and proposals tied to the deal

Account-specific. Not template-filled.

ROI models grounded in the buyer's actual cost structure. Proposals reflecting their actual evaluation criteria.

  • Higher close rates on competitive deals
  • Procurement objections handled with real numbers, not generics
  • Proposals reflect what the buyer actually asked for
05 · Onboarding that compounds

New reps productive in weeks, not months.

Every prep, every brief, every objection response available to every rep. Institutional knowledge accessible, not gated.

  • Ramp time cut substantially
  • Senior reps' patterns available to junior reps
  • New hires productive immediately, not after months of shadowing
06 · Sales-marketing alignment on real signal

Marketing sees what's actually happening in deals.

Objections, competitive losses, deal patterns surface continuously. Marketing's next campaign reflects what sales is hearing.

  • Marketing programmes informed by real deal data
  • Battlecards and content reflect actual buyer conversations
  • Strategic alignment, not coordination meetings
The strategic case

Shifts that compound across every deal.

From · today To · with Amy
Shift
From
To
Impact
Meeting prep
Reps prep the morning of, from a shared drive. Quality varies by rep.
Account brief in minutes. History, committee, signals, talking points.
First-meeting conversion improves. Every rep prepared.
Battlecard currency
Built once, go stale. Reps pitch against last year's competitor.
Refreshed from live sources, available in conversation.
Reps win against competitors who haven't moved with the market
Deal support
Stops at first meeting. Reps left alone for proposal, ROI, objections.
Continuous support: proposals, ROI, objection handling on demand.
Deals stop stalling between stages. Cycle accelerates.
Proposal speed
Weeks. Custom-built per deal by the rep or RFP team.
Hours. Account-specific, grounded in delivered intelligence.
Faster cycle, better proposals, less RFP team load
Onboarding
6–9 months. Shadowing, mistakes, senior mentorship.
Productive in weeks. Senior rep patterns available to every new hire.
Ramp time cut. Onboarding cost down.
Institutional knowledge
Sits in senior reps' heads. Walks out when they leave.
Captured continuously. Available to every rep.
Knowledge compounds, not erodes
Marketing-sales alignment
Coordination meetings. Quarterly QBRs.
Objections, losses, patterns surface continuously. Marketing sees the deal floor.
Strategic alignment, not just coordination
Multi-rep consistency
Each rep develops their own playbook. Inconsistent across the field.
Same playbook, same battlecards, same proposals across the team.
Brand and positioning protected at scale
What your team gets

A full enablement engine. Not another content library.

One connected system that turns this into a defensible, scalable programme.

  • Account briefs on demand for every meeting, not just priority deals
  • Battlecards refreshed continuously, current when the rep uses them
  • Deal support across the full cycle, not just at first meeting
  • Proposals and ROI models in hours, account-specific
  • New reps productive in weeks, not months
  • Institutional knowledge captured and accessible, not in senior reps' heads
  • Sales-marketing alignment on real deal data, not coordination meetings
  • Multi-rep consistency on brand, positioning, proposal quality
  • Objection handling from real deal patterns, not theoretical playbooks
  • Executive summaries and reviews on demand for any deal
The agent network

Specialist agents. Working as one network.

Sales enablement at scale needs a network where account intelligence, competitive intelligence, and proposal production work together. The rep prepares for one meeting, and the network surfaces everything needed for it.

Core agents

The specialists running the programme end-to-end.

The specialists supporting sales across the cycle.

Sales Enablement Agent

Account briefs, talk tracks, objection guides, executive summaries, deal reviews on demand.

ABM Agent

Account intelligence and buying committee mapping that briefs draw from.

Battlecard Agent

Competitive battlecards refreshed continuously, available in every deal conversation.

ROI Agent

Account-specific ROI calculators, TCO comparisons, business cases.

Proposal Creator Agent

Faster proposal assembly, grounded in account intelligence and the playbook.

Product Marketing Agent

The playbook positioning, messaging, and proof points draw from.

Email Agent

Follow-up sequences, executive outreach, deal-stage emails.

Presentation Agent

Sales decks, executive one-pagers, customer-specific presentations.

News Intelligence Agent

Daily signal monitoring on every account in the pipeline.

Pricing Agent

Pricing scenarios, discount frameworks, packaging options.

Embeddable agents

Extend the experience onto your website and into inbound.

Real-time support during deals.

Sales Trainer Agent

On-demand coaching: pitch practice, objection handling, roleplay scenarios.

Sales Coach Agent

Per-rep coaching: call review, deal pattern feedback, skill development.

Demo Agent

Self-service demos for prospects between rep conversations.

Discovery Agent

Pre-meeting qualification, structured discovery, pre-call briefs.

Foundation agents

Included with every Amy deployment.

Included with every Amy deployment.

Company Dossier Agent

Product knowledge, proof points, case studies grounding every brief.

Business Analyst Agent

Deal analytics, win/loss patterns, cycle metrics.

Brand & Theme Agent

Brand consistency across every sales output.

Pick One Deal

See the deal pack built in 15 minutes.

Choose one live deal. We'll build the account brief, the competitive response, and the proposal outline. Live, in the demo.

In your 30-minute walkthrough
  1. Every meeting starts with intelligence, not guesswork
  2. Competitive intelligence as current as the deal
  3. Reps supported from first meeting to close
  4. Account-specific. Not template-filled