USE CASE · PROPOSAL & RFP

Proposals in 15 minutes. RFPs without the all-nighter.

Quick proposals from one prompt. Complex RFPs answered from your verified knowledge base. Win themes drawn from win/loss data. Reuse what works. Stop the all-night assembly. Stop the loss because the deadline beat the response.

HoursPer proposal
On brandEvery doc
Win rateUp
ReuseCompounds
The problem

Proposals take weeks. RFPs steal weekends. Wins go to the team that responded first.

Proposals take a week from request to send.

They sit in queue behind RFPs, behind sales ops, behind Product Marketing review. The buyer who asked on Monday is shortlisting on Friday. Half the time, the deal is decided before the proposal even arrives.

RFPs are the worst.

80-page documents, hundreds of questions, copy-paste from old responses, fact-checking, security review, legal review, formatting. Three reps and a proposals team lose a weekend per RFP. The win rate isn't worth the effort.

Knowledge bases for RFPs exist but go stale.

Security questions answered six months ago no longer apply. Product capabilities have shifted. Reps still copy-paste old answers. Reviewers catch some, miss others. Risk goes up, win rate goes down.

Win themes are folklore.

"Lead with time to value." "Mention our security posture." Everyone knows them but nobody pulls them from data. Last quarter's win data isn't connected to this quarter's proposal. The same patterns get rediscovered every year.

What changes with Amy

Proposals at the speed of the buyer. RFPs without the weekend.

01 · 15-minute proposals

From one prompt to a finished one-pager.

Scope, pricing, ROI, win themes, format. All from your playbook, grounded in lookalike accounts.

  • Send before the buyer's shortlist closes
  • Reps responding from the customer site, not their desk on Monday
  • More proposals out, more pipeline open
02 · Complex RFPs in hours

Hundreds of questions, answered from verified knowledge.

Every answer drawn from your current knowledge base, security posture, capability matrix, customer references. Flags every answer needing human review.

  • Win rate up on RFPs that were not worth responding to before
  • Weekends back. Proposal teams focus on strategy, not assembly.
  • Verified knowledge stays current, not snapshotted last year
03 · Win themes from real data

Win patterns surfaced from win/loss data, not folklore.

Last quarter's wins analysed: which themes opened doors, which closed deals, which buyer segments responded to which angles.

  • Win themes evolve as the market does
  • Proposals lead with what actually works for the segment
  • Sales and Product Marketing aligned on data, not opinion
04 · Reuse what works, automatically

The strongest sections from past wins, surfaced for new deals.

Amy learns which answers, sections, and framings convert. The strongest get reused, the weak ones retired.

  • Proposals get better quarter on quarter
  • Junior reps benefit from senior reps' best framings
  • Loss patterns surface and get addressed
05 · On-brand, on-format, on-time

Polished output, every time.

Brand and theme applied automatically. PDF, Word, formatted to your spec. No designer queue, no formatting weekend.

  • Every proposal looks professional, regardless of who built it
  • No more handoffs between writer and designer
  • Buyer sees consistent quality across every touchpoint
06 · Knowledge base that stays current

Security, compliance, capability answers up to date.

Knowledge base updated continuously. Stale answers flagged. Reviewers see what needs human verification.

  • Reduced risk of out-of-date answers in the wild
  • Security and compliance verified before send
  • RFP responses defensible at audit
The strategic case

Shifts that turn proposals into a competitive advantage.

From · today To · with Amy
Shift
From
To
Impact
Proposal speed
A week from request to send. Buyer shortlists before it arrives.
15 minutes from prompt to one-pager. Send same day.
Reps respond at the speed of the buyer
RFP throughput
Weekend per RFP. Win rate doesn't justify the cost.
Hours, not days. Knowledge-grounded, human-reviewed.
More RFPs answered. Win rate up.
Knowledge accuracy
Stale answers copy-pasted. Security risk, compliance risk.
Knowledge base current. Stale answers flagged for review.
Risk reduced. Responses defensible.
Win themes
Folklore. Reps lead with what they think works.
From win/loss data. Themes evolve with the market.
Proposals lead with what actually works
Reuse and learning
Each proposal rebuilt. Strong framings lost in shared drives.
Strong sections surfaced. Weak ones retired. Reuse compounds.
Quality improves quarter on quarter
Formatting and brand
Designer queue. Formatting weekend. Inconsistent output.
On-brand, on-format, automatic. PDF and Word in one.
Polished every time, no designer dependency
Senior rep leverage
Senior reps' best framings live in their drafts. Juniors rebuild.
Best framings available to every rep. Junior output approaches senior quality.
Whole team benefits from senior expertise
Reviewer load
Reviewers catch some errors, miss others. Bottleneck.
Amy flags every answer needing review. Reviewers focus on judgment, not search.
Quality up, reviewer time down
What your team gets

A proposal engine, not a content library.

One connected system that turns this into a defensible, scalable programme.

  • Quick proposals in 15 minutes, ready to send
  • Complex RFPs answered in hours, knowledge-grounded
  • Win themes drawn from real win/loss data
  • Reuse of strong sections across proposals, automatically
  • On-brand, on-format output every time
  • Knowledge base current, stale answers flagged
  • Security and compliance review built in
  • Junior reps producing senior-quality proposals
  • Reviewer load down, reviewer judgment focused
  • Win rates up as patterns compound across quarters
The agent network

Specialist agents. Working as one network.

Proposal and RFP work needs a network where account intelligence, knowledge management, win themes, and production work together. The rep starts with one prompt; the network produces the finished proposal.

Core agents

The specialists running the programme end-to-end.

The specialists running proposal and RFP production.

Proposal Creator Agent

Proposals and RFP responses from your knowledge base, lookalike accounts, and win themes.

ABM Agent

Account intelligence and lookalike analysis grounding every proposal.

ROI Agent

Buyer-specific ROI calculations and business cases embedded in proposals.

Battlecard Agent

Competitive framing for proposals where competitors are named.

Sales Enablement Agent

Win themes, deal patterns, and proposal coordination across the team.

Pricing Agent

Pricing scenarios, discount frameworks, packaging within the proposal.

Product Marketing Agent

Playbook positioning every proposal grounds in.

Presentation Agent

Executive summary decks, proposal companion presentations.

Localisation Agent

Regional and language adaptation of proposals and RFP responses.

Embeddable agents

Extend the experience onto your website and into inbound.

Real-time support during deals and procurement.

Discovery Agent

Pre-proposal qualification and scoping conversations.

Demo Agent

Live demos referenced in proposals; deeper exploration available to the buyer.

Knowledge Base Agent

Buyer's-eye view of capabilities, security, references during procurement.

Foundation agents

Included with every Amy deployment.

Included with every Amy deployment.

Company Dossier Agent

Verified knowledge base every RFP answer draws from.

Business Analyst Agent

Win/loss analytics, win-theme analysis, proposal effectiveness.

Brand & Theme Agent

Brand and design applied automatically. Polished output every time.

Pick One Proposal

See the proposal built in 15 minutes.

Share one deal context. We'll build the one-page proposal live, anchored on your win themes. Live, in the demo.

In your 30-minute walkthrough
  1. From one prompt to a finished one-pager
  2. Hundreds of questions, answered from verified knowledge
  3. Win patterns surfaced from win/loss data, not folklore
  4. The strongest sections from past wins, surfaced for new deals