Build the playbook in minutes. Every asset built from it.
Positioning, messaging, ICPs, buyer personas, and competitive landscape in 20–30 minutes. Every downstream asset (decks, brochures, datasheets, case studies, launch campaigns) generated from the same source. Repositioning becomes a thing you actually do.
Playbooks take weeks. Launches take months. Repositioning never happens.
Product playbooks take 3–4 weeks to build.
Positioning, messaging, buyer personas, competitive landscape, and battlecards are assembled manually across product marketing, sales, and product teams. Every launch waits in this queue.
Downstream assets (decks, datasheets, brochures, case studies, launch campaigns) are produced separately, often by different teams.
They drift from the playbook within weeks. Launches take 6–8 weeks from playbook to market. By then, competitive positioning may have already shifted.
Repositioning an existing product is harder than launching a new one.
When the category shifts, when a competitor moves, when a new ICP emerges, updating positioning across decks, brochures, datasheets, the website, and sales enablement takes months. Most teams skip it.
Sales decks vary by rep.
Case studies take months. Battlecards built once go stale. Product marketing can't keep pace with launches, let alone with the market moving underneath them.
One playbook. Every downstream asset. Always aligned.
One source of truth for positioning, messaging, and everything that flows from it.
Positioning, messaging, ICPs, buyer personas, proof points, competitive landscape, and objection handling in 20–30 minutes from your dossier and deep competitive research.
- Strategic decisions stay with your Product Marketing team. Assembly accelerates.
- 3× more products launched per quarter with the same team
- Playbook ready while the team is still in the room
Update the playbook. Every asset follows.
Decks, brochures, datasheets, one-pagers, case studies, launch campaigns: all generated from the playbook. No more drift, no more parallel versions.
- Every asset on brand, on message, generated together
- Update the playbook, every downstream asset updates
- Marketing keeps pace with product launches
From playbook to market in days, not 6–8 weeks.
Paid ads, landing pages, email sequences, and social content generated from the launch playbook. Parallel production, not sequential queues.
- Products reach market while the competitive window is still open
- Launch programmes adapted per region, persona, vertical
- Same launch quality across every market
Repositioning becomes routine, not a project.
When the category shifts, when a competitor moves, when a new ICP emerges: the playbook updates and every asset follows.
- Decks, brochures, datasheets, case studies, website refreshed together
- Days, not months. The work that previously got skipped now happens.
- Respond to every market shift, not just the largest ones
Every prospect gets a demo. Every persona, every timezone.
Self-service demos that adapt per persona. CIO gets architecture. Developer gets API. Buyer gets ROI. 24/7 across every region.
- Product team freed from demo duty for routine evaluations
- Solution Advisor guides prospects to the right product
- Prospects engage on their schedule, not yours
Battlecards from deep research, refreshed as competitors move.
Head-to-head, deal rescue, displacement, industry-vertical. Refreshed from live sources. Updates flow to every downstream asset.
- Competitive positioning current when the rep uses it, not when it was written
- Updates flow to decks, sales tools, and campaigns automatically
- Reps win against competitors who don't yet recognise the shift
Shifts that compound across every launch.
A full GTM engine. Not another writing tool.
One playbook that powers every launch, every downstream asset, and every competitive update — repositioning becomes a thing you actually do.
- Product playbooks in 20–30 minutes. Strategic decisions stay with Product Marketing
- Every downstream asset on brand and on message, generated from the playbook
- Launch campaigns shipped in days, not weeks
- Repositioning that flows from playbook to every asset automatically
- Battlecards refreshed continuously, not annually
- Collateral on demand. No designer queue.
- Case study library that scales with the customer base
- Sales decks consistent across every rep and region
- Self-service demos available 24/7 to every prospect, every persona
- Regional and segment adaptation from one master playbook
Specialist agents. Working as one network.
Product marketing at the pace of the market needs a network of specialists, not a single tool. Each agent does one job exceptionally well, and shares everything it learns with the rest. The playbook flows from one to the next.
The playbook engine and the production engine. Builds positioning, messaging, ICPs, personas, proof points, competitive landscape. Then produces every downstream asset from it.
Competitive battlecards from deep research: head-to-head, deal rescue, displacement, industry-vertical. Refreshed from live sources.
Launch campaigns from playbook: paid ads, landing pages, email sequences, social content. Parallel production, ready in days.
Use case pages generated from playbook and customer intelligence. Consistent format across the portfolio.
Product video scripts and explainer content from playbook. Aligned to positioning, consistent narrative.
Visual product content: comparison charts, architecture diagrams, capability maps, data visualisations.
Product content and thought leadership grounded in playbook positioning.
Launch email sequences, product update communications, nurture content from playbook.
LinkedIn content and product announcements from playbook.
Regional and language adaptation of all playbook-generated content.
Product ROI calculators and business case tools generated on demand.
Pricing frameworks, competitive pricing analysis, packaging decisions.
Self-service product demos adapting per persona. 24/7, every timezone, unlimited capacity.
Interactive product walkthroughs embedded on website and microsites.
Product documentation and FAQ. AI-powered, always current, available 24/7.
Guides visitors to the right solution. Voice or chat. Diagnoses, navigates, and answers questions that go beyond the page.
Product knowledge, case studies, proof points, and competitive intelligence that every playbook draws from.
Launch performance analytics, product adoption tracking, competitive win/loss patterns.
Visual identity and design consistency across all product marketing outputs. Produced on-brand from any agent.
See the playbook built in 30 minutes.
Choose one of your products. We'll build the full playbook live, then show you the downstream assets generated from it. In the demo.
- Full product playbook generated live from your dossier
- Launch deck, datasheet, and landing page drafted from it
- Battlecards built against your two main competitors
- Self-service demo configured for one buyer persona