Pre-event prep in hours. Post-event follow-up the same day.
A 14-week programme framework: pre-event, event, post-event. Account intelligence at every booth. 24-hour personalised follow-up. Webinars, roundtables, and field events unified as one programme.
Events generate moments. Follow-up arrives too late to convert them.
Events (conferences, webinars, roundtables, field events) are managed as separate initiatives.
No unified programme view across event types. Each one starts from scratch.
Pre-event preparation is manual: target account research, attendee outreach, booth playbooks, speaker prep, demo coordination.
Booth teams arrive verbally briefed or with a PDF, often underprepared for the accounts walking up.
Post-event follow-up is delayed.
Badge scans and meeting notes sit for days before tiered follow-up reaches attendees. By then, the moment has passed. Generic emails to mixed audiences get ignored.
No pipeline attribution per event.
Marketing knows the event happened but can't connect it to pipeline or revenue with confidence. "The event went well" is the report. The programme is always at risk at budget review.
A 14-week programme. Pre, during, post. Every event type.
Pre-event, event, post-event unified across every event type.
Conferences, webinars, roundtables, field events run on the same 14-week framework. Same structure, customised per event.
- Coordinated attendee journey across event touchpoints
- One programme view, not separate initiatives
- Webinars and roundtables coordinated with field events
Booth team prepared for every account walking up.
Account dossiers, attendee profiles, booth playbooks with talking points per account, demo scenarios, qualification criteria.
- Every conversation informed by intelligence, not improvised
- Higher-quality booth meetings
- Demo teams know what to show before the visitor arrives
Personalised invite sequences per attendee role and account.
Multi-channel: email, LinkedIn, ads. Generic invitations end. Target accounts get a reason to come to the booth.
- Higher meeting bookings before the event
- Attendee priorities surfaced before they arrive
- Outreach grounded in account context, not generic templates
Follow-up while the moment is still warm.
Tiered by engagement level: demo requests, booth conversations, badge scans. Personalised per attendee role and account context.
- 2–3× follow-up conversion versus generic delayed emails
- Leads contacted while engagement is fresh
- Tiered priority: demo requests first, scans last
Decks, use case pages, video scripts, leave-behinds.
All produced from the playbook, ready before the event, not assembled the night before.
- Event-specific case studies and use cases
- Booth materials and leave-behinds on brand
- Speaker presentations grounded in product positioning
Events that are defensible at every budget review.
Pipeline attributed per event, per tier, per follow-up action. Board-ready event ROI narrative.
- "The event went well" replaced with pipeline numbers
- Investment defensible at every review
- Future event mix informed by past performance
Shifts that compound across the event programme.
An event programme. Not a string of events.
One framework that takes events from disconnected initiatives to a measured, defensible programme — every event handled like your flagship.
- 14-week event programme framework. Pre, during, post unified
- Every booth conversation informed by account intelligence
- 24-hour personalised follow-up, tiered by engagement level
- Webinars and roundtables coordinated as part of one programme
- Event content produced from playbook, ready before the event
- Pipeline attribution per event. Programme defensible at every review
- On-site experience personalised per attendee
- Pre-event outreach personalised per attendee role and account
- Booth teams briefed with playbook, not verbal handover
- Future event mix informed by past performance, not gut feel
Specialist agents. Working as one network.
Events at the scale your programme demands need a network of specialists. Pre-event, event, post-event handled by agents that share the same playbook and intelligence. Every event handled like your flagship.
Event programme planning, booth playbooks, attendee targeting, pre/post-event coordination.
Webinar planning, promotion, content, follow-up. Unified with the event programme.
Roundtable coordination: invitations, content, facilitation guides, follow-up.
Account intelligence for target attendees. Dossiers, priorities, competitive context.
Pre-event invitations, post-event follow-up. Tiered, personalised, 24-hour.
Event promotion campaigns: ads, landing pages, email sequences.
Event video scripts: pre-event teasers, session recordings, post-event highlights.
Event-specific use case content for booth and follow-up materials.
Event decks, speaker presentations, leave-behind materials.
Booth team prep: talking points, qualification criteria, demo scenarios.
Post-event feedback and attendee satisfaction surveys.
On-site and virtual event support: navigation, scheduling, real-time Q&A.
Interactive product demos at the booth or virtual event space.
Self-service product demos for event-driven prospects. Adapts per persona.
Qualification conversations embedded in event follow-up.
Product knowledge and proof points grounding all event content and conversations.
Event pipeline attribution, ROI reporting, follow-up conversion analytics.
Visual identity across all event materials.
See the full event programme built in 30 minutes.
Choose one event on your calendar. We'll build the full 14-week programme live: target accounts, booth playbook, pre-event outreach, content, and post-event follow-up. In the demo.
- Target account list profiled and prioritised
- Booth playbook with per-account talking points
- Pre-event outreach sequence across 4 touches
- 24-hour tiered follow-up plan, ready to ship