Use case · Demand Gen & Digital Marketing

Brief to launch in days. Every channel in lockstep.

Multi-channel campaigns from one brief: paid ads, landing pages, emails, social, blog. Signal-based execution from daily intelligence on every account. Pipeline attribution per campaign, per channel, per persona. One dashboard, one programme.

DaysBrief to launch
Campaigns per quarter
1Brief, every channel
1Dashboard, full attribution
The problem

Campaigns take weeks. Channels drift. Signals don't reach execution.

Campaigns take weeks from brief to launch.

Planning, creative, content, and execution are managed across separate tools and teams, each adding their own delay.

Multi-channel execution is manual per channel.

Ads, landing pages, emails, and social are produced and tracked independently. Messaging drifts across channels.

Signal-based campaigns aren't happening.

Intent data exists in dashboards but connecting signals to campaign execution requires manual work that doesn't scale. By the time a competitor's move is acted on, the moment has passed.

Adapting campaigns for region, persona, and segment is a separate workstream per variant.

Analytics live across disparate platforms. Webinars and roundtables are coordinated separately from digital. The team can't see the programme as one whole.

What changes with Amy

Multi-channel campaigns, signal-fast, from one brief.

01 · Brief to launch in days

One brief produces the full campaign across every channel.

Paid ads, landing pages, emails, social, blog. Generated in parallel from one plan, aligned to your product playbook.

  • 3× more campaigns per quarter with the same team
  • Every signal acted on while it's still fresh
  • Strategic decisions stay with the team, assembly accelerates
02 · Multi-channel consistency

Every channel tells the same story.

From one plan: ads, landing pages, emails, social, blog. Consistent messaging, brand-consistent design, produced together.

  • No more messaging drift across channels
  • Brand and positioning protected at scale
  • Higher conversion across every touchpoint
03 · Signal-based campaigns

Daily intelligence, connected to outreach.

Funding rounds, leadership changes, hiring spikes, competitor moves, earnings calls tracked daily. Campaign ideas generated from signals, not dashboard alerts.

  • First-mover advantage on every signal
  • Works alongside Demandbase, 6sense, Bombora. Turns their data into your action.
  • Per-account ads, landing pages, and sequences from intelligence
04 · Adaptation without multiplying effort

Region, persona, segment auto-adapted from the master plan.

Same strategy, localised execution. Language, currency, market context, regional case studies built in.

  • Global campaigns without multiplying the team
  • Same launch quality in every market
  • Localisation that doesn't queue behind translation
05 · Unified programme view

Webinars, roundtables, field events, digital. One programme.

Plan, promote, and follow up across event types as part of one demand programme. No duplicated effort, no disconnected touches.

  • Leads experience a coordinated journey, not isolated touches
  • Events, content, and digital coordinated from one plan
  • One follow-up sequence per attendee, not three
06 · Pipeline attribution that works

One dashboard. Pipeline per campaign, per channel, per persona.

Past performance feeds future recommendations. Marketing proves contribution at every budget review.

  • Programme defensible at every review
  • Past performance informs future campaigns automatically
  • Manual aggregation across platforms ends
The strategic case

Shifts that compound across the programme.

From · today To · with Amy
Shift
From
To
Impact
Campaign speed
Brief to launch takes weeks. Planning, creative, content, execution sequential.
Brief to launch in days. One plan, all channels, produced in parallel.
3× more campaigns per quarter. Every signal acted on fresh.
Multi-channel consistency
Channels managed separately. Messaging drifts across touchpoints.
One plan produces ads, landing pages, emails, social, blog. Consistent messaging.
Brand and message consistency. Higher conversion.
Signal-based execution
Intent data exists but doesn't connect to campaigns. Signals seen but not acted on.
Daily monitoring: funding, hiring, leadership, competitor moves. Campaigns from signals.
First-mover advantage. Campaigns reach accounts when signals are fresh.
Campaign adaptation
Separate workstream per region, persona, segment. Multiplies effort.
Auto-adapts from campaign plan per variant. Same strategy, localised execution.
Global campaigns without multiplying the team
Content velocity
Separate teams per asset type. Separate briefs. Weeks per campaign.
Content from playbook: all assets from one brief. Minutes, not weeks.
Marketing team focuses on strategy, not production
Attribution and optimisation
Analytics across disparate platforms. Manual aggregation.
One dashboard. Pipeline per campaign, per channel. Past performance feeds future.
Marketing proves pipeline contribution. Campaigns improve from past data.
Programme coordination
Webinars, roundtables, field events disconnected from digital.
Unified programme: digital, events, content coordinated from one plan.
Leads experience a coordinated journey, not disconnected touches
What your team gets

A full demand engine. Not another channel tool.

One connected system that takes campaigns from weeks-of-assembly to days-from-brief — every channel in lockstep, every signal acted on.

  • Brief to launch in days. 3× more campaigns per quarter
  • Multi-channel consistency from one plan. No messaging drift
  • Signal-based campaigns from daily monitoring. First-mover advantage
  • Campaign adaptation per region, persona, segment without multiplying effort
  • Content velocity: all assets from one brief, aligned to playbook
  • Webinars, roundtables, and digital coordinated as one programme
  • Pipeline attribution per campaign, per channel. Marketing proves its contribution
  • Daily intelligence on every account, connected to execution
  • Built-in enrichment: company and contact intelligence feeding targeting
  • Past performance feeds future recommendations automatically
The agent network

Specialist agents. Working as one network.

Demand gen at the pace of the market needs a network of specialists. Each agent does one job exceptionally well, and shares everything it learns with the rest. One plan flows from strategy to execution, across every channel.

Core agents

The specialists running demand gen end-to-end.

Each owns one job in the programme. They share work through the Knowledge Hub.

Campaign Agent

End-to-end campaign engine: planning, multi-channel execution, and the full asset suite. Connects to LinkedIn Ads, Google Ads.

Email Agent

Nurture sequences, outbound campaigns, event follow-up. By persona, stage, and signal.

Social Media Agent

LinkedIn content coordinated with campaigns. Executive social, paid social, organic content.

Blog Agent

Campaign-anchored content and thought leadership grounded in playbook positioning.

ICP Agent

Audience definitions, targeting criteria, segment analysis.

ABM Agent

Account-specific campaign targeting and intelligence for ABM-driven campaigns.

SEO Agent

Campaign content optimised for search and AEO. Organic ranking in target keywords.

Website Agent

Landing pages and campaign microsites. Same-day publish, on brand.

News Intelligence Agent

Daily signal monitoring feeding signal-based campaigns.

Webinar Agent

Webinar planning, promotion, content, and follow-up coordinated with the campaign.

Roundtable Agent

Roundtable event coordination as part of campaign programmes.

Embeddable

Convert campaign traffic in real time.

Chat and voice agents that turn landing-page visits into qualified meetings.

Website Concierge Agent

Qualifies campaign traffic on landing pages. Routes to the right content, books meetings.

Campaign Advisor Agent

Guides visitors on campaign pages, triggers personalised nurture sequences.

Discovery Agent

Inbound qualification: discovery questions, fit scoring, meeting booking from campaign-driven traffic.

Demo Agent

Self-service product demos for campaign-driven prospects. Adapts per persona.

Foundation

Included with every Amy deployment.

Shared knowledge, analytics, and brand layer all other agents draw from.

Company Dossier Agent

Product positioning and proof points that ground every campaign.

Business Analyst Agent

Campaign attribution, pipeline analytics, performance recommendations.

Brand & Theme Agent

Visual consistency across all campaign assets.

Pick one campaign brief

See the full campaign built in 30 minutes.

Hand us your next campaign brief. We'll build the full multi-channel campaign live: ads, landing page, email sequence, social. In the demo.

In your 30-minute walkthrough
  1. Full multi-channel plan from your brief
  2. LinkedIn ads, landing page, and email nurture drafted live
  3. Pipeline attribution model wired to your dashboard
  4. Regional and persona variants built from the master plan