Brief every analyst. Not just the priority ones.
Briefing books in 10–15 minutes. Evaluation readiness assessed before the evaluation begins. An annual programme that keeps you ahead of competitors briefing the same analysts three times more often. All grounded in one playbook your AR, PR, and product teams share.
Competitors brief analysts three times more often than you do.
Analyst briefing preparation takes 2–3 weeks.
Gathering product positioning, competitive context, customer references, and assembling the briefing book involves multiple teams. Only your priority analysts get full prep.
Evaluation readiness is unknown until the evaluation begins.
Teams discover gaps in criteria alignment, reference readiness, and competitive positioning too late to address them.
Competitors brief analysts three times more frequently.
They control the narrative because they show up more often with more structured programmes. Your team can't keep that cadence with manual prep.
PR, AR, and product positioning drift apart.
Press releases tell one story, analyst briefings another, sales messaging a third. The inconsistency surfaces in analyst questions, and trust erodes.
Every analyst briefed to the same depth. On demand.
Books in 10–15 minutes, not weeks. Every analyst, every time.
Product positioning, competitive context, customer references, anticipated questions. Pulled together from dossier, battlecards, and analyst-specific research.
- Every analyst briefed to the same depth as your top priority ones
- Briefings prepared on demand, not scrambled three weeks out
- Your team focuses on the relationship, Amy handles the preparation
Walk into evaluations prepared.
Readiness assessment before the evaluation: criteria aligned, gaps identified, references prepared, competitive positioning mapped.
- Address gaps before they cost you a placement
- Enter Gartner MQ, Forrester Wave, IDC evaluations with confidence
- Reference customers identified and prepared in advance
Proactive, not reactive. Relationship before the evaluation.
Briefing cadence, evaluation calendar, relationship tracking, competitive AR intelligence. Built and maintained continuously.
- Analysts know you well before the evaluation starts
- Stay ahead of competitors in the analyst conversation
- Reactive briefings become a backstop, not the strategy
Analysts hear from you year-round, not just at deadlines.
Briefing requests, pre-briefing context, post-briefing follow-ups, quarterly newsletters. Automated cadence, grounded in the playbook.
- Relationships warm continuously, not just before evaluations
- Substantive updates analysts actually want to read
- Your AR lead reviews and sends, Amy drafts from playbook
One playbook. One story. Every audience.
Press narratives, analyst-ready angles, and sales messaging grounded in the same product playbook. Consistent story across every touchpoint.
- PR and AR aligned by construction, not by coordination
- Analyst questions get sharper because the story is consistent
- Trust compounds across audiences
Every placement becomes a pipeline asset.
Evaluation results flow to campaigns, sales proof points, and competitive positioning. Automatically.
- Analyst credibility drives pipeline, not just internal celebration
- Recognition amplified in campaigns and sales materials
- Competitive battlecards updated with current analyst perception
Shifts that compound across the AR programme.
A full AR engine. Not another tracking tool.
One connected system that takes AR from reactive scrambles to a continuous, defensible programme — every analyst briefed to the same depth.
- Briefing books in minutes. Every analyst briefed to the same depth, on demand
- Evaluation readiness assessed before the evaluation begins
- Annual AR programme that keeps you ahead of competitors briefing the same analysts
- Analyst communications on cadence: briefing requests, prep, follow-ups, quarterly newsletters
- PR, AR, and sales messaging grounded in one playbook
- Competitive AR intelligence tracked continuously, not annually
- Evaluation results flow directly to campaigns, sales, and competitive positioning
- Independent analysts and creator-analyst hybrids engaged using the same playbook
- Press narratives, analyst-ready angles, and media positioning grounded in product playbook
- AR lead focuses on relationships and strategy, not on assembly
Specialist agents. Working as one network.
AR at scale needs a network of specialists, not a single tool. Each agent does one job exceptionally well, and shares everything it learns with the rest. The playbook flows from one to the next so AR, PR, and product all tell the same story.
Briefing books, evaluation readiness, annual programme, analyst relationship tracking, briefing decks, award nominations, and evaluation submissions.
Press narratives, media positioning, and analyst-ready angles aligned to the playbook.
Briefing requests, pre-briefing prep, post-briefing follow-ups, and quarterly analyst newsletters.
Product playbook and positioning narratives that every briefing draws from.
Competitive AR intelligence validated against analyst perception: who's briefing whom, positioning shifts.
Analyst-facing presentations: product one-pagers, evaluation submissions, executive narratives.
Analyst recognition amplified in campaign messaging. Evaluation results turned into demand-gen assets.
Whitepapers and POVs that support the narrative you present to analysts.
Analyst insight commentary, evaluation recap content, and category-shaping perspective pieces.
Identifies and engages independent analysts, creator-analyst hybrids, and influential voices on LinkedIn and podcasts.
On-demand fact base for analysts and press. Product specs, customer references, exec bios, evaluation history.
Press and analyst landing experience: navigates the visitor to the right contact, the right bio, the right release.
Product detail, case studies, and customer references for every briefing and evaluation.
AR programme analytics, evaluation tracking, competitive AR benchmarking.
Visual consistency across all analyst and media materials. Produced on-brand from any agent.
See the briefing book built in 15 minutes.
Choose one analyst on your radar. We'll build the full briefing book live: positioning, competitive context, customer references, anticipated questions. In the demo.
- Analyst profile and coverage history pulled from public sources
- Briefing book with positioning, references, anticipated questions
- Evaluation readiness assessment against current MQ criteria
- Reference customer shortlist matched to the analyst’s focus areas