Use case · Account-Based Marketing

Run ABM on 200+ accounts. Same depth as your top five.

Account intelligence, buying committee mapping, personalised outreach, and pipeline attribution. Built for every account on your list — not just the named few.

10×Account coverage
15 minAccount workup
$360KAgency saved / yr
40–60%Engagement uplift
The problem

Account intelligence is hard, manual work.

Teams that run ABM put serious hours into it.

Days of research per account, buying committee mapped by hand, per-stakeholder positioning, in-deal support across the cycle.

The hours add up fast.

Most teams hit the limit and hire an agency at $10–30K a month. The intelligence walks out when the engagement ends.

Intent platforms like Demandbase, 6sense, Bombora and Draup surface signals at scale.

The action layer is what the team still has to build — research synthesised into account plans, buying committee mapped, outreach personalised, deals supported across the cycle. Without it, signals stop at LinkedIn connection requests.

And without account-level attribution, marketing can't prove ABM drives pipeline.

The programme is always one budget review away from being cut.

What changes with Amy

The depth of your top five. Across every account on your list.

01 · Account intelligence at scale

Full account dossiers across your entire list. Built in minutes, not days.

A 15-minute workup replaces days of manual research per account, and produces work consistent across the whole list.

  • Strategic priorities, technology stack, financial signals, and competitive footprint mapped per account
  • Solution mapping per buying centre, and the strategic GTM play for the account
  • Across a 200-account programme, 200+ days of team time returned each year
02 · Buying committee mapped

Every stakeholder who influences the deal — identified before your first conversation.

Decision maker, champion, influencer, blocker, budget holder — identified per account with the angle for each.

  • Each stakeholder matched to the messaging angle that moves them forward
  • Fit scores show what to sell, to whom, and where your advantage is strongest
  • Included in the 15-minute workup, not a separate research project
03 · Stakeholder personalisation

Real personalisation. Not a first-name merge.

CTO gets architecture. CFO gets ROI. VP Engineering gets deployment. 3–5 minutes per stakeholder.

  • Per-role priorities, per-account context, per-stakeholder activity
  • Messaging matches the person, not the list
  • 40–60% engagement uplift over generic outreach
04 · Signals connected to action

Daily intelligence on every account, connected to outreach.

Funding, leadership changes, hiring, competitor mentions and earnings calls — tracked daily and acted on.

  • Per-account campaigns and per-stakeholder outreach, not dashboard alerts
  • Pairs with Demandbase, 6sense, Bombora, Draup — turns their data into your action
  • Per-account ads, landing pages, and email sequences from account intelligence
05 · Sales enabled across the deal

Reps walk into every meeting prepared.

Live deal support from first meeting to close: positioning, proposals, ROI models, competitive responses.

  • Account briefs, stakeholder angles, and which solutions to pitch per person
  • Faster proposals and ROI models tied to the deal's actual stage
  • Battlecards refreshed as competitors move — not last quarter's PDF
06 · Pipeline attribution per account

ABM that's defensible at every budget review.

Pipeline tracked per account, per tier, per campaign. Built from the work itself, not a separate reporting exercise.

  • Board-ready narrative drawn directly from the programme
  • Expansion and cross-sell signals surfaced for existing accounts
  • ABM is no longer "we think it helps"
The strategic case

Shifts that compound across the programme.

From · today To · with Amy
Shift
From
To
Impact
ABM coverage
Limited to 20 named accounts. Beyond that means hiring an agency or adding headcount.
200+ accounts researched and engaged with the same depth.
Pipeline coverage 10× without scaling the team or paying agency retainers
Agency cost
$10–30K/month for an ABM agency. Intelligence walks out at the end of the engagement.
Intelligence built in-house, stays with the team, compounds across accounts.
$120–360K/year saved. Knowledge stays.
Account intelligence
Days of manual research per account. Inconsistent depth across the list.
15-minute workup per account. Same depth across every account.
200+ days of team time returned annually on a 200-account programme
Solution mapping
Generic pitch. Same product positioning across every buying centre.
Solutions mapped per buying centre. Right solution to the right stakeholder.
Higher conversion. Right pitch the first time.
Account marketing plan
Weeks per account. Often skipped beyond the top 10.
Plan generated from the workup in minutes. Every account gets one.
Every account gets a plan, not just the priority ten
Stakeholder personalisation
First-name merge. Same email to CTO and CFO. Generic LinkedIn message.
3–5 minutes per stakeholder. CTO gets architecture, CFO gets ROI, VP Eng gets deployment.
40–60% engagement uplift over generic outreach
First-meeting readiness
Rep walks in cold. Reads the website 10 minutes before.
Full briefing pack: account, committee, signals, talking points, objection responses.
Reps walk in with intelligence, not guesswork
Deal acceleration
Manual prep per stage. Battlecards built once, go stale.
Live deal support across the cycle. Proposals, ROI, competitive responses on demand.
Faster cycle times, fewer stalled deals
Expansion intelligence
Gut feel. CSMs guess at expansion opportunities.
Structured expansion signals from existing-account workups.
Cross-sell driven by intelligence, not guesswork
ABM attribution
"We think it helps." No account-level pipeline tracking.
Pipeline tracked per account, per tier, per campaign. Board-ready narrative.
ABM defensible at every budget review
ABM strategy
No defined methodology. Programmes start from scratch each year.
Full playbook from day 1. Teams new to ABM start with confidence.
Programme runs from a methodology, not improvisation
What your team gets

A full ABM engine. Not another point tool.

One connected system that takes ABM from a manual programme run on a handful of accounts to a measured, defensible engine running across hundreds.

  • Run ABM at scale without adding headcount or agency retainers
  • Every account researched to the same depth — not just the top 10
  • Solutions mapped per buying centre — right solution to right stakeholder
  • Per-account marketing plans and per-stakeholder outreach from one brief
  • Sales walks into every meeting prepared with intelligence, not guesswork
  • Deal acceleration across the full cycle, from first meeting to close
  • Expansion and cross-sell driven by intelligence, not gut feel
  • Pipeline attribution per account, per tier — always defensible
  • Full strategy and playbook for teams new to ABM
  • Company dossier set up once — every output draws from it
The agent network

Specialist agents. Working as one network.

ABM at scale needs a network of specialists, not a single tool. Each agent does one job exceptionally well, and shares everything it learns with the rest. The network is what makes 200+ accounts possible.

Core agents

The specialists running ABM end-to-end.

Each owns one job in the programme. They share work through the Knowledge Hub.

ABM Agent

Account research, buying-committee mapping, account plans, per-account campaigns.

ICP Agent

Account scoring, segment analysis, lookalike discovery, tier prioritisation.

Email Agent

Per-stakeholder outreach sequences grounded in account research.

Sales Enablement Agent

Live deal support: talk tracks, objection guides, competitive cheat sheets.

Product Marketing Agent

The playbook ABM outreach, messaging, and positioning draws from.

Battlecard Agent

Competitive intelligence for live deals, refreshed as competitors move.

ROI Agent

Account-specific ROI calculators, TCO comparisons, business cases.

Proposal Creator Agent

Faster proposal assembly grounded in account intelligence.

Embeddable

Extend ABM onto your website and into inbound.

Chat and voice agents that route target-account visitors to the right experience.

Website Concierge Agent

Personalised website experience for target accounts.

Discovery Agent

Inbound qualification feeding the account workup.

Campaign Advisor Agent

Guides visitors on campaign pages, triggers nurture.

Demo Agent

Self-service product demos adapting per persona.

Foundation

Included with every Amy deployment.

Shared knowledge, analytics, and brand layer all other agents draw from.

Company Dossier Agent

Knowledge foundation every workup draws from.

Business Analyst Agent

Programme attribution, pipeline analytics, deal velocity.

Brand & Theme Agent

Tone of voice, design consistency across every output.

Pick one account

See what Amy builds in 30 minutes.

Choose one company from your target list. We'll deliver the full dossier, buying committee map, and personalised campaign. Live, in the demo.

In your 30-minute walkthrough
  1. Full account dossier built live from the one company you choose
  2. Buying committee mapped per stakeholder, with the angle for each
  3. Per-account campaign and personalised outreach drafted from the dossier
  4. The agent network working as one programme, end to end