For the Sales Trainer

Roleplay every objection.
Before the real call.

Voice-based roleplay agents that play your buyer personas, throw realistic objections, and score the rep afterwards. New reps practise 50 deals before their first real one.

50+Practice calls first
ScoredSpecific feedback
Day 1Launch confidence
WeeksRamp time
Book a demo → See what changes ↓
Who this is for

You own training. New rep onboarding, ongoing skill development, product launches, pricing changes, competitor displacement. The expectation is reps who walk into customer calls prepared, certified, and confident. The reality is shadowing programmes, quarterly workshops, and an LMS that nobody completes.

Amy gives every rep voice-based roleplay on demand, scored feedback, and coaching that compounds — so the first customer call is not the training call.

What changes with Amy

Six shifts that make every rep
ready before the first real call.

Reps practise the conversation before the customer hears the rough version.

Voice agents play your personas with realistic objections, pacing, and pressure.

  • 50 practice calls before the first real one
  • Senior reps stay sharp on new products and competitors
  • No scheduling, no peer-roleplay theatre

Healthcare CFOs, financial services security leads — built from your customer profiles.

Not generic stereotypes. Built from win/loss data and real objections.

  • Reps practise the conversations they will actually have
  • Industry-specific, role-specific, segment-specific
  • Personas refresh as your buyer market shifts

Specific feedback with specific moments — not "good job".

"At minute 4, when the CFO said X, you responded with Y. Here is why Y did not work."

  • Skill development that compounds — patterns surface across calls
  • Sales managers see what to coach on, with evidence
  • Not per-call feedback alone — patterns across the development arc

New products and competitors absorbed before they reach customer calls.

Day-one roleplay on new pitches, new objection responses, new competitor framing.

  • Launches reach revenue faster
  • First customer call no longer the training call
  • Confidence in the field on day one, not week three

On-demand coaching from the Sales Coach Agent: call reviews, pattern feedback, skill plans.

Sales managers focus on highest-leverage coaching. Mid-tier reps develop into top performers.

  • Sales managers free for strategic coaching
  • Coaching cadence not dependent on manager bandwidth
  • Every rep coached weekly, not just the ones with deals at risk

Productive in weeks, not months. Ramp time cut substantially.

Every persona, every objection, every product practised before the first real call.

  • First-call conversion at parity with experienced reps
  • Onboarding cost down, output up
  • Programme defensible at every headcount review
The agent network

Specialist agents. Working as one network.

Sales training at scale needs a network where personas, objection banks, scoring, and coaching work together.

Core agents

The specialists building the training programme.

Each owns one component. They share work through the Knowledge Hub.

Sales Enablement Agent

Coordinates the training programme: scenarios, personas, scoring rubrics, coaching plans.

Battlecard Agent

Competitive objections and responses used in roleplay scenarios.

Product Marketing Agent

Product positioning and pitch frameworks every roleplay grounds in.

ABM Agent

Account-specific scenario building when reps are prepping for live deals.

ROI Agent

ROI scenarios and pricing roleplays.

Pricing Agent

Pricing objection scenarios and discount negotiation roleplays.

Survey Agent

Post-training feedback, manager input, skill self-assessments.

Embeddable

Voice and chat for training and practice.

Deployed where reps practise, get scored, and receive coaching.

Sales Trainer Agent

Voice-based roleplay across personas, objections, scenarios; real-time, scored afterwards.

Sales Coach Agent

Per-rep coaching: call review, pattern feedback, skill plans; on demand.

Demo Agent

Reps practise their own product demos with feedback from the Demo Agent.

Partner Trainer Agent

Same training engine extended to partner sellers and channel reps.

Foundation

Included with every Amy deployment.

Shared knowledge, analytics, and brand layer.

Company Dossier Agent

Product knowledge and proof points grounding every scenario.

Business Analyst Agent

Training analytics, skill development tracking, coaching effectiveness.

Brand & Theme Agent

Brand voice consistency across every training output and roleplay.

Try the roleplay

Get scored live.

Choose one buyer persona you sell to. We will set up the scenario, run the roleplay, and walk you through the scoring — live, in the demo.

Book a demo → Talk to sales →
In your walkthrough
  1. Live roleplay with one of your actual buyer personas
  2. Scored feedback delivered with specific moments and recommendations
  3. Coaching plan generated based on the session
  4. How the programme scales to every rep without manager bandwidth