For Product Marketing

Dynamic product playbooks for every product you own.

From market intelligence to sales-ready content. Purpose-built for B2B product marketers who cover more products than time allows.

Same dayCompetitive response
FullPortfolio in parallel
OneSource of truth
AutoSales assets update
Book a demo → See what changes ↓
Who this is for

Product marketing spans the full go-to-market lifecycle: competitive intelligence, positioning, messaging, sales enablement, launches, and analyst relations. Every product in your portfolio needs all of it, done properly, at the same time.

Amy runs your full product marketing programme across every product in your portfolio simultaneously. With 43 pre-built agents drawing from a shared Knowledge Hub, your product playbook powers every campaign, sales deck, pricing decision, and battlecard automatically.

What changes with Amy

Six shifts that give every product
the full Product Marketing treatment at once.

Competitive intelligence ready in hours. Your messaging framework builds directly from it.

What used to take two weeks of manual assembly is ready in hours.

  • Competitive landscape, TAM analysis, and buyer segment intelligence built into the research workflow
  • Customer voice synthesis, win/loss patterns, and industry trends included
  • Refresh your positioning against a competitor move the same day it happens

One source of truth. Update once and every downstream asset reflects it.

Positioning, messaging, competitive intelligence — no manual re-briefing.

  • Positioning, messaging pillars, value propositions, buyer personas, and proof points in one workflow
  • Every connected agent picks up changes immediately
  • Add a new product or reposition and every asset follows

Products three, four, and five stop getting the recycled version.

Every product line gets the same depth of playbook, competitive analysis, and sales materials.

  • Full Product Marketing programme runs simultaneously across every product line
  • Consistent depth across the entire portfolio
  • Products three, four, and five stop getting the recycled version

Sales always has current materials — without coming back to you.

Update the playbook once and every piece of sales enablement follows automatically.

  • Battlecards, talk tracks, objection handlers, and sales decks flow from your playbook
  • Sales Trainer Agent rehearses the new pitch before launch
  • Reps absorb it before customer calls, not during them

Your GTM is ready when the product is ready.

Repositioning — when the category shifts or a competitor moves — becomes something you actually do.

  • Launch materials, battlecards, emails, blog posts, and sales decks in one coordinated workflow
  • Playbook updates flow to every asset automatically — repositioning in days, not months
  • Same launch depth for a secondary product as your flagship

Pre-built frameworks, launch methodologies, and positioning playbooks — ready to adapt.

Reflects how the best Product Marketing teams operate at scale. Start with proven methodology.

  • Start with proven methodology whether you are building the discipline or growing it
  • Product Marketing Agent guides you through each stage so nothing is skipped
  • Every product line covered properly, not just the flagship
The agent network

Specialist agents. Working as one network.

Product marketing at the pace of the market needs a network of specialists. The playbook flows from one to the next.

Core agents

The specialists running Product Marketing end-to-end.

Each owns one function in the product marketing motion.

Product Marketing Agent

Builds positioning, messaging, ICPs, personas, proof points, competitive landscape.

Battlecard Agent

Competitive battlecards from deep research; refreshed from live sources.

Campaign Agent

Launch campaigns from playbook: paid ads, landing pages, email sequences, social.

Use Case Agent

Use case pages generated from playbook and customer intelligence.

Video Agent

Product video scripts and explainer content from playbook.

Infographic Agent

Visual product content: comparison charts, architecture diagrams.

Blog Agent

Product content and thought leadership grounded in playbook positioning.

Email Agent

Launch email sequences, product update communications, nurture content.

Social Media Agent

LinkedIn content and product announcements from playbook.

Localisation Agent

Regional and language adaptation of all playbook-generated content.

ROI Agent

Product ROI calculators and business case tools.

Pricing Agent

Pricing frameworks, competitive pricing analysis, packaging decisions.

News Intelligence Agent

Daily signal monitoring on every product's competitive landscape.

Embeddable

Voice and chat on your website and product.

Deployed where your buyers research, evaluate, and decide.

Demo Agent

Self-service product demos adapting per persona; 24/7.

Interactive Showcase Agent

Interactive product walkthroughs embedded on website and microsites.

Knowledge Base Agent

Product documentation and FAQ; AI-powered, always current.

Solution Advisor Agent

Guides visitors to the right solution; voice or chat.

Foundation

Included with every Amy deployment.

Shared knowledge, analytics, and brand layer.

Company Dossier Agent

Product knowledge, case studies, proof points, competitive intelligence every playbook draws from.

Business Analyst Agent

Launch performance analytics, product adoption tracking, competitive win/loss patterns.

Brand & Theme Agent

Visual identity and design consistency across all product marketing outputs.

Every product line covered

Build your product playbook. In one session.

We will build a product playbook for your top product and show you how sales enablement, competitive intelligence, and launch materials all flow from it.

Book a demo → Talk to sales →
In your walkthrough
  1. Product playbook built live for your top product
  2. Battlecard, launch campaign, and sales deck flowing from the playbook
  3. Competitive intelligence updated same-day against a live competitor move
  4. How the full portfolio runs in parallel with the same depth