For the Partner Marketing Manager

Joint value propositions for every strategic partner.

JVPs, co-branded content, joint campaigns, and attribution — built for every strategic partnership, not just the top three. MDF deployed, not returned unused.

DaysJVP to content
EveryPartner activated
FullMDF utilisation
GlobalRegional adaptation
Book a demo → See what changes ↓
Who this is for

You own the go-to-market for every strategic partnership — building joint value propositions, co-branded content, joint campaigns, and sales enablement for each partner simultaneously. Half of most teams' marketing development funds sit unused because building the content takes longer than the funding window.

Amy covers every stage of the partner marketing workflow — JVP development, co-branded content, joint campaigns, and partner enablement — so you can activate every partnership, not just the ones at the top of the tier list.

What changes with Amy

Six shifts that activate every partner
with a JVP that actually works.

Built from the ground up for each partnership — not your solo story with a logo added.

Combined positioning, shared proof points, and joint messaging per partner. JVP built in days.

  • Use cases that only exist when both solutions work together
  • Buyers get a specific reason to choose the combined solution over either product alone
  • JVP built in days, not weeks of workshops

Every JVP gets the materials it needs — built in days.

Solution briefs, one-pagers, pitch decks, and landing pages co-branded to each partner's standards.

  • Campaign-in-a-box kits built from the joint positioning
  • MDF deployed into content partners actually use — not returned unused
  • Every tier of partner gets activation depth

Your reps and partner reps ready to tell the combined story with confidence.

Talk tracks, objection handlers, and battlecards built from the JVP.

  • Different proof points and objection responses for joint deals
  • Partner sellers certified through voice roleplay before deals open
  • Not click-through LMS — real competency through roleplay

Co-marketing campaign plans built from the JVP and ready to deploy.

Email sequences, social content, and landing pages produced in a single workflow.

  • Campaign briefs built before the market moment closes
  • Regional adaptation per market — Singapore, Tokyo, Sao Paulo each get localised execution
  • Every partner gets a campaign that reflects their audience

Partner-sourced and partner-influenced pipeline tracked per partner and campaign.

MDF ROI reported in pipeline terms, not activity metrics.

  • Clear view of which partners are producing and which joint campaigns are converting
  • Attribution that changes the conversation with your CRO
  • Programme defensible at every review

Update either partner's positioning once and every downstream asset reflects it.

JVP methodology, partner tiering models, and co-marketing structures built in.

  • MDF utilisation playbooks and partner activation programmes ready to use
  • Partner Trainer keeps your partner's field team trained to your standard
  • From signed to producing — every partner with a JVP that works
The agent network

Specialist agents. Working as one network.

Partner marketing at the scale of an ecosystem needs a network where playbooks, co-branded assets, partner enablement, and regional adaptation work as one programme.

Core agents

The specialists running partner marketing end-to-end.

Each owns one job. They share work through the Knowledge Hub.

Partner Marketing Agent

Partner playbooks, co-branded campaigns, joint value props, MDF programmes.

Campaign Agent

Co-branded multi-channel campaigns: paid, email, landing pages, social.

Email Agent

Partner communications, joint nurture sequences, partner-led outreach.

Sales Enablement Agent

Partner seller enablement packs: pitch decks, objection cards, demo scripts.

Product Marketing Agent

Joint value props and positioning every partner playbook draws from.

Battlecard Agent

Joint competitive positioning for partner deals.

ROI Agent

Joint ROI calculators and business cases.

Presentation Agent

Co-branded decks, partner pitch material, joint executive briefings.

Localisation Agent

Regional adaptation for partner markets; culture, regulation, language.

Roundtable Agent

Joint partner executive roundtables and field events.

Survey Agent

Partner satisfaction tracking and programme effectiveness measurement.

Embeddable

Voice and chat for partner sellers and buyers.

Deployed where partner sellers train and partner-driven buyers evaluate.

Partner Trainer Agent

On-demand training for partner sellers: roleplay, certification, refresh.

Sales Trainer Agent

Partner sellers get the same roleplay engine your reps use.

Demo Agent

Self-service demos partners can point prospects to.

Discovery Agent

Inbound qualification for partner-driven traffic.

Foundation

Included with every Amy deployment.

Shared knowledge, analytics, and brand layer.

Company Dossier Agent

Product knowledge and proof points grounding every joint campaign.

Business Analyst Agent

Partner programme attribution, pipeline analytics, MDF effectiveness.

Brand & Theme Agent

Co-brand lock-ups, joint visual identity, consistent across partners.

From signed to producing

Every partner with a JVP that works.

Give us one strategic partnership. We will build the joint value proposition, a co-branded one-pager, and a campaign brief — in one session.

Book a demo → Talk to sales →
In your walkthrough
  1. Joint value proposition built live for one strategic partnership
  2. Co-branded one-pager and pitch deck generated from the JVP
  3. Co-marketing campaign brief ready for immediate deployment
  4. Partner Trainer roleplay demonstrated with joint sales scenarios