For the Field Marketing Manager

Regional campaigns that hit the local pipeline number.

Territory-specific campaigns, local events, partner activations, and regional demand gen — each grounded in your global positioning and your local market. Global depth, local relevance.

LocalRelevance built in
24hPost-event follow-up
FullMDF utilisation
PipelinePer region proved
Who this is for

You own the pipeline number for your region. Global provides the positioning, the brand, and sometimes the campaign framework — but making it work locally means adapting messaging, running regional events, activating local partners, and building demand in a market that global does not know as well as you do.

Amy gives every field marketer the depth to localise campaigns, run regional events, coordinate webinars and roundtables, and activate partners without rebuilding everything from scratch. Your global positioning adapts to every market automatically.

What changes with Amy

Six shifts that give every region
global depth with local relevance.

Adapt headquarters campaigns without rebuilding everything from scratch.

Messaging adapted for regional priorities and local market dynamics. Same depth, local relevance built in.

  • Channel mix adjusted for what works in your territory
  • Local relevance without losing global consistency
  • No more starting from scratch for every regional cycle

Field dinners and territory activations with the same rigour as global events.

Pre-event pipeline motion running before every regional event.

  • Booth playbooks and target account briefs for your territory's accounts
  • 24-hour personalised follow-up, tiered by engagement
  • Every regional event handled like your flagship

Attendees get one coordinated journey across all formats.

Digital, virtual, and in-person events coordinated from one plan — no more disconnected touches.

  • Pre-event invitations, during-event content, and post-event follow-up in one workflow
  • Pipeline attributed per event, per type, per region
  • One coordinated journey, not disconnected event touches

MDF deployed into content and campaigns partners actually use.

Co-marketing materials, partner campaigns, and enablement content — delivered before the funding expires.

  • Joint campaign plans built from the partner's local audience and your positioning
  • Every regional partner gets activation depth, not just the largest
  • MDF fully deployed, never returned unused

Localised for regional conventions — not just machine translated.

Campaign content, sales materials, and event collateral translated and localised for your region.

  • Sales enablement and campaign assets ready in every required language
  • Your best-performing global content reaches every market
  • Regional nuance preserved — not just translated, localised

Prove your territory's contribution without a manual report.

Target accounts in your territory researched with the same depth as global strategic accounts.

  • Local market signals, regional competitors, and territory-specific intelligence
  • Regional pipeline connected to global reporting automatically
  • Your region's contribution proved, not defended
The agent network

Specialist agents. Working as one network.

Demand gen at the pace of the market needs a network of specialists. One plan flows from strategy to execution, across every channel and every region.

Core agents

The specialists running field marketing end-to-end.

Each owns one channel or function. They share work through the Knowledge Hub.

Campaign Agent

End-to-end campaign engine; planning, multi-channel execution, full asset suite.

Email Agent

Nurture sequences, outbound campaigns, event follow-up; by persona, stage, signal.

Social Media Agent

LinkedIn content coordinated with campaigns; executive social, paid social.

Blog Agent

Campaign-anchored content and thought leadership grounded in playbook positioning.

ICP Agent

Audience definitions, targeting criteria, segment analysis.

ABM Agent

Account-specific campaign targeting and intelligence for territory accounts.

SEO Agent

Campaign content optimised for search and AEO.

Website Agent

Landing pages and campaign microsites; same-day publish, on brand.

News Intelligence Agent

Daily signal monitoring feeding signal-based campaigns.

Webinar Agent

Webinar planning, promotion, content, and follow-up coordinated with the campaign.

Roundtable Agent

Roundtable event coordination as part of regional campaign programmes.

Embeddable

Voice and chat converting campaign traffic.

Deployed where buyers land, evaluate, and convert.

Website Concierge Agent

Qualifies campaign traffic on landing pages; routes to the right content.

Campaign Advisor Agent

Guides visitors on campaign pages, triggers personalised nurture sequences.

Discovery Agent

Inbound qualification: discovery questions, fit scoring, meeting booking.

Demo Agent

Self-service product demos for campaign-driven prospects.

Foundation

Included with every Amy deployment.

Shared knowledge, analytics, and brand layer.

Company Dossier Agent

Product positioning and proof points that ground every campaign.

Business Analyst Agent

Campaign attribution, pipeline analytics, performance recommendations.

Brand & Theme Agent

Visual consistency across all campaign assets.

Every region producing

Every market covered.

Give us one global campaign and one target region. We will localise the campaign, build the regional event plan, and show you how attribution connects back to the global number.

In your walkthrough
  1. Global campaign localised live for one target region
  2. Regional event plan built with pre-event pipeline motion
  3. Partner activation kit ready for one regional partner within MDF window
  4. Regional pipeline attribution connected to global reporting