For the Events Manager

Events that prove their pipeline number.

Strategy, content, onsite activation, post-event follow-up, and attribution — each grounded in your target accounts and your goals. Every event on the same 14-week programme framework.

6 wkPre-event pipeline
24hFollow-up turnaround
2–3xFollow-up conversion
EveryPound proved
Book a demo → See what changes ↓
Who this is for

You run the full event calendar — flagship conferences, trade shows, field dinners, webinars, and sponsorships — while managing pre-event pipeline motion, onsite execution, post-event follow-up, and content repurposing at the same time. Every event is now judged on pipeline per pound spent.

Amy gives you the full event operation from strategy to attribution, running every event on the same 14-week programme framework: pre-event, event, post-event — so you stop defending spend and start proving it.

What changes with Amy

Six shifts that turn every event into
a provable pipeline investment.

Every event scored before a pound is committed.

Budget allocated across your full calendar — mapped to GTM priorities and competitive event intelligence.

  • Competitive event intelligence built in so you know where rivals are showing up
  • Every event justified before the first booking is made
  • Calendar decisions made on pipeline, not tradition

Your team arrives with a full meeting calendar, not an empty diary.

Email campaigns to drive booth traffic and personalised meeting requests for registered target accounts.

  • VIP dinner invitations, social content, and landing pages ready before promotion goes out
  • Every registered target account receives personalised outreach before the event opens
  • Meeting calendar full before doors open

Keynote structures, booth scripts, and press releases — from your positioning.

Every speaker brief tied to your current messaging. Nothing assembled the night before.

  • Booth demo scripts grounded in your product knowledge, not generic templates
  • Nothing assembled the night before
  • Every piece of content consistent with the campaign messaging

Your team knows which accounts to prioritise on the floor.

Booth playbook, target account briefs, competitive battlecards, and lead qualification guides.

  • Booth team scans the badge, the account brief appears in 4 seconds
  • Lead qualification guides so no conversation ends without a next step
  • Every rep at the booth prepared like your best rep

Tiered by engagement. Hot leads within 24 hours. Generic delayed emails end.

Tier 1 gets personalised email within 24h, AE call within 48h. Tier 2 gets nurture. All auto-routed.

  • 2–3x follow-up conversion versus generic delayed emails
  • Hot, warm, and no-show tracks ready within the week the event closes
  • Every recording, session, and Q&A becomes content and follow-up material

Pipeline per pound spent — automatically tracked.

Budget conversations grounded in pipeline numbers, not attendance figures.

  • Follow-up prioritisation built into the reporting output
  • Performance against pipeline targets ready before your next planning cycle
  • Every event justified — every pound of spend proved
The agent network

Specialist agents. Working as one network.

Events at the scale your programme demands need a network of specialists. Every event handled like your flagship.

Core agents

The specialists running events end-to-end.

Each owns one stage of the event lifecycle. They share work through the Knowledge Hub.

Event Agent

Event programme planning, booth playbooks, attendee targeting, pre/post-event coordination.

Webinar Agent

Webinar planning, promotion, content, follow-up; unified with the event programme.

Roundtable Agent

Roundtable coordination: invitations, content, facilitation guides, follow-up.

ABM Agent

Account intelligence for target attendees; dossiers, priorities, competitive context.

Email Agent

Pre-event invitations, post-event follow-up; tiered, personalised, 24-hour.

Campaign Agent

Event promotion campaigns: ads, landing pages, email sequences.

Video Agent

Event video scripts: pre-event teasers, session recordings, post-event highlights.

Use Case Agent

Event-specific use case content for booth and follow-up materials.

Presentation Agent

Event decks, speaker presentations, leave-behind materials.

Sales Enablement Agent

Booth team prep: talking points, qualification criteria, demo scenarios.

Survey Agent

Post-event feedback and attendee satisfaction surveys.

Embeddable

Voice and chat at your events and website.

Deployed onsite, virtually, and in event follow-up.

Event Concierge Agent

On-site and virtual event support: navigation, scheduling, real-time Q&A.

Interactive Showcase Agent

Interactive product demos at the booth or virtual event space.

Demo Agent

Self-service product demos for event-driven prospects.

Discovery Agent

Qualification conversations embedded in event follow-up.

Foundation

Included with every Amy deployment.

Shared knowledge, analytics, and brand layer.

Company Dossier Agent

Product knowledge and proof points grounding all event content.

Business Analyst Agent

Event pipeline attribution, ROI reporting, follow-up conversion analytics.

Brand & Theme Agent

Visual identity across all event materials.

Every event justified

Every pound of spend proved.

Give us your next event. We will build the pre-event campaign, the onsite playbook, and the post-event follow-up sequence in one session.

Book a demo → Talk to sales →
In your walkthrough
  1. Pre-event campaign and target account outreach built live
  2. Onsite playbook with account intelligence and booth scripts
  3. Post-event follow-up sequence tiered by engagement level
  4. Event ROI attribution report showing pipeline per pound spent