Campaigns, cadences, newsletters, and automated flows — each grounded in your products, your positioning, and the person you are writing to. One brief, five persona sequences.
You run every email programme the business depends on — nurture sequences, outreach cadences, newsletters, onboarding flows, reactivation campaigns, and re-engagement campaigns. Most of that runs across multiple product lines and personas at once. The volume of personalisation required is impossible to maintain manually.
Amy builds every campaign type fast, grounded in your positioning, and measurable beyond the open rate. One product brief produces a distinct sequence for every persona in your ICP — not a template swapped five times, but messaging written to each buyer's role and priorities.
Complete multi-touch email programmes ready to run — built on your product knowledge.
The right hook for a CFO reads differently to the right hook for a CTO — matched automatically.
Submit one brief and get sequences for every persona in your ICP.
Job changes, funding rounds, hiring spikes — not because it's been 90 days.
Account-based, industry, and partner newsletters built around what your audience actually wants to read.
Every CFO conversation starts with data, not a defence of your open rate.
Lead nurture and customer growth need a network where behavioural signals, content production, and sales handoff connect as one programme.
Nurture sequences, reactivation campaigns, lifecycle emails; by persona, stage, signal.
Lead scoring, segmentation, persona profiling, cohort analysis.
Reactivation campaigns, lifecycle programmes, multi-channel nurture.
Daily monitoring: job changes, funding, hiring, competitor moves.
Playbook every nurture sequence and reactivation message draws from.
Nurture content: persona-specific articles, sequences, lifecycle content.
Use case pages that nurture sequences direct leads to.
SDR briefs for every MQL: signal, history, recommended angle.
Re-engagement surveys, NPS, customer health checks.
Customer marketing, advocacy programmes, expansion campaigns.
Engages returning leads who hit the site; conversation grounded in their history.
Qualifies re-engaged leads through structured conversation.
Self-service demos for leads coming back into the funnel.
Self-serve content surfacing for leads researching independently.
Product knowledge and proof points grounding every nurture touch.
Lifecycle analytics, attribution, cohort behaviour, expansion patterns.
Brand consistency across every nurture surface and campaign.
Give us one product and one audience. We will build a full nurture cadence, a newsletter template, and a campaign launch sequence in one session.