Advocacy, case studies, upsell campaigns, community content, and customer communications — each grounded in real customer outcomes. Usually with a team of one. Amy fixes that.
You sit between marketing and customer success, owning the programmes that turn happy customers into references, case studies, reviewers, and expansion pipeline. Customer newsletters, advocacy campaigns, community content, and upsell motions all run through you — usually with a team of one.
Amy gives customer marketing the same agent depth that prospect marketing gets. Advocacy programmes, customer content, ABM-style intelligence on existing accounts, and expansion campaigns each have a specialist agent.
Advocates identified from satisfaction data, engagement signals, and NPS scores.
Every piece grounded in your product knowledge and the customer's context.
Not a blanket email to the entire base — timing aligned to contract milestones.
Pre-event and post-event communications managed in one workflow.
Success stories told in the customer's voice, not your marketing language.
Feedback loops that connect customer voice to product and marketing.
Customer success at scale needs a network where advocacy, content, expansion, and feedback work as one programme.
Customer marketing, advocacy programmes, case studies, peer-to-peer connections.
Lifecycle communications: onboarding, adoption nudges, renewal prep, expansion outreach.
Account intelligence for existing customers: usage patterns, stakeholder maps, competitive signals.
QBR packs, renewal briefs, expansion business cases, stakeholder briefings.
Value delivered analysis, expansion business cases, renewal justifications.
Competitive signals when other vendors approach existing customers.
Customer satisfaction, NPS, onboarding feedback, health checks.
Playbook every renewal and expansion conversation grounds in.
Customer marketing campaigns: advocacy, expansion, referral programmes.
QBR decks, executive review presentations, customer-facing materials.
Embedded in the product; answers questions, surfaces relevant features.
Guided onboarding for new customer users; adapts per role and team.
Customer-facing knowledge base; self-serve answers from your documentation.
Customer-facing analytics: usage reports, value delivered, peer benchmarks.
Product knowledge and customer history grounding every customer conversation.
Adoption analytics, renewal forecasting, expansion modeling, NRR tracking.
Brand consistency across every customer-facing output.
Give us one customer segment. We will build the advocacy programme, the expansion campaign, and the customer newsletter — and show you how every programme connects to retention and growth.