For the Campaign & Demand Gen Manager

Campaigns that go from brief to pipeline faster.

Campaign strategy, persona-specific content, nurture sequences, and attribution — built from your positioning and ready to run. The signal fires; the campaign lands.

1 dayBrief to campaign
5Persona campaigns, 1 brief
HoursSignal to live
PipelineAttribution proven
Who this is for

You are accountable for the marketing-sourced pipeline number every quarter. The campaigns that hit that number have real positioning underneath: the right persona, the right message, the right moment. Building that depth takes weeks — and by the time the assets are ready, the signal is cold.

Amy builds complete campaign plans from your positioning and persona intelligence so campaigns launch with real depth and real speed. Signal-based campaigns fire while the window is still open, not after a three-week briefing cycle.

What changes with Amy

Six shifts that move campaigns
from brief to pipeline faster.

The brief that took two weeks produces a complete campaign today.

Strategy, copy, emails, landing pages, and a variation roadmap — from your product positioning.

  • Every channel has content — every persona has messaging
  • You review, approve, and launch
  • Consistent messaging across every channel without a manual sync

Five distinct campaigns without five separate briefs.

The CFO needs a different message than the CIO. Each persona gets a campaign built for their situation.

  • Messaging, ad copy, and nurture content built from the same positioning foundation
  • Each campaign lands specific to that buyer's priorities and buying signal
  • ICP segmentation built in — not a separate research project

Multi-touch flows built by persona and buying stage.

Early-stage buyers get market context. Mid-funnel buyers get proof points and competitive comparison.

  • Reactivation sequences fire on real signals — job changes, funding, hiring
  • Cold leads pulled back into pipeline on behaviour, not calendar
  • Every nurture touch grounded in where the buyer is in their journey

Campaigns that launch before the window closes.

When a target account raises funding, Amy responds in hours — not after a three-week briefing cycle.

  • Your team is in market when the moment arrives
  • The signal fires; the campaign lands
  • Pairs with Demandbase, 6sense, Bombora intent data

Testing velocity goes from two variants to ten.

Every campaign includes test variations for ads, emails, and landing pages — generated in minutes.

  • You choose which variants to run, not which words to rewrite
  • The winning message becomes the baseline for the next campaign
  • Learning compounds across campaigns

Campaigns tied to pipeline and revenue — not impressions and clicks.

Every CFO conversation starts with data, not a defence of your budget.

  • You know which campaigns, messages, and personas are driving the number
  • Pipeline created, deal velocity, and win rates tracked per campaign
  • Attribution built into the programme, not assembled retrospectively
The agent network

Specialist agents. Working as one network.

Demand gen at the pace of the market needs a network of specialists. One plan flows from strategy to execution, across every channel.

Core agents

The specialists running demand gen end-to-end.

Each owns one channel or function. They share work through the Knowledge Hub.

Campaign Agent

End-to-end campaign engine; planning, multi-channel execution, full asset suite.

Email Agent

Nurture sequences, outbound campaigns, event follow-up; by persona, stage, signal.

Social Media Agent

LinkedIn content coordinated with campaigns; executive social, paid social.

Blog Agent

Campaign-anchored content and thought leadership grounded in playbook positioning.

ICP Agent

Audience definitions, targeting criteria, segment analysis.

ABM Agent

Account-specific campaign targeting and intelligence for ABM-driven campaigns.

SEO Agent

Campaign content optimised for search and AEO.

Website Agent

Landing pages and campaign microsites; same-day publish, on brand.

News Intelligence Agent

Daily signal monitoring feeding signal-based campaigns.

Webinar Agent

Webinar planning, promotion, content, and follow-up coordinated with the campaign.

Roundtable Agent

Roundtable event coordination as part of campaign programmes.

Embeddable

Voice and chat converting campaign traffic.

Deployed where buyers land, evaluate, and convert.

Website Concierge Agent

Qualifies campaign traffic on landing pages; routes to the right content.

Campaign Advisor Agent

Guides visitors on campaign pages, triggers personalised nurture sequences.

Discovery Agent

Inbound qualification: discovery questions, fit scoring, meeting booking.

Demo Agent

Self-service product demos for campaign-driven prospects.

Foundation

Included with every Amy deployment.

Shared knowledge, analytics, and brand layer.

Company Dossier Agent

Product positioning and proof points that ground every campaign.

Business Analyst Agent

Campaign attribution, pipeline analytics, performance recommendations.

Brand & Theme Agent

Visual consistency across all campaign assets.

One product. One persona.

A complete campaign — today.

Give us one product and one target buyer. We will build the full campaign plan: strategy, ad copy, email sequence, and landing page — ready to review before we close.

In your walkthrough
  1. Full campaign strategy and asset suite built live in one session
  2. Signal-based campaign triggered and launched in real time
  3. Five persona-specific nurture sequences from one product brief
  4. Pipeline attribution tied back to the campaign from day one