Briefing books, evaluation readiness, and an always-on AR programme — built in minutes, not weeks. Stay ahead of competitors briefing the same analysts three times more often than you do.
You run the AR programme. Gartner, Forrester, IDC, ISG, plus the influencer-analysts shaping conversations on LinkedIn and podcasts. The reality is briefing prep that takes two weeks per analyst, evaluations where you discover gaps too late to close them, and competitors briefing the same analysts three times more frequently.
Amy turns AR from a reactive function into a continuous programme. Briefing books in 10–15 minutes. Evaluation readiness before the evaluation begins. An annual programme, not a series of scrambles.
Refreshed against the analyst's recent commentary. Every analyst briefed to the same depth.
MQ, Wave, and IDC criteria mapped against your current positioning with time to close gaps.
Analysts know you well before the evaluation starts.
Relationships warm continuously, not just before evaluations.
PR and AR aligned by construction, not by coordination.
Analyst credibility drives pipeline, not just internal celebration.
AR at scale needs a network of specialists. The playbook flows from one to the next so AR, PR, and product all tell the same story.
Briefing books, evaluation readiness, annual programme, analyst relationship tracking.
Press narratives, media positioning, and analyst-ready angles aligned to the playbook.
Briefing requests, pre-briefing prep, post-briefing follow-ups, quarterly newsletters.
Product playbook and positioning narratives every briefing draws from.
Competitive AR intelligence validated against analyst perception.
Analyst-facing presentations: product one-pagers, evaluation submissions.
Analyst recognition amplified in campaign messaging.
Whitepapers and POVs that support the narrative you present to analysts.
Analyst insight commentary, evaluation recap content, category-shaping pieces.
Identifies and engages independent analysts, creator-analyst hybrids, podcasts.
On-demand fact base for analysts and press; product specs, customer references, exec bios.
Press and analyst landing experience; routes visitor to right contact, bio, release.
Product detail, case studies, and customer references for every briefing.
AR programme analytics, evaluation tracking, competitive AR benchmarking.
Visual consistency across all analyst and media materials.
Pick one analyst on your radar. We will build the full briefing book live: positioning, competitive context, customer references, anticipated questions.