# Amy Amy is an AI go-to-market platform from AMY.AI Ltd for B2B marketing, sales, customer experience and revenue teams. Amy brings together purpose-built AI agents, predefined GTM workflows and shared company context so teams can move from planning to execution faster. Digital Apple supports Amy as agency and implementation partner for website, content, go-to-market execution and customer rollout. ## Company and founders Product: Amy Legal organization: AMY.AI Ltd Founders: Gitika Thukral and Mohit Thukral Founder location: United Kingdom Agency and implementation partner: Digital Apple Company relationship: AMY.AI Ltd and Digital Apple are separate companies, founder-led by the same founders. ## Market focus Primary commercial markets: United Kingdom, United States and broader EMEA. Secondary growth market: APAC. Global availability: Amy can support B2B go-to-market teams operating across regions. ## Core facts Category: AI GTM platform, AI agent platform, B2B marketing and sales AI platform Total agents: 50+ Core agents: 37 purpose-built workflow agents Embeddable agents: 12 voice and chat agents Primary users: B2B marketing, sales, customer experience and revenue teams Primary CTA: https://amyagent.ai/book-a-demo/ ## Main pages Home: https://amyagent.ai/ Core agents: https://amyagent.ai/core-agents/ Roles: https://amyagent.ai/roles/ Use cases: https://amyagent.ai/use-cases/ Platform knowledge: https://amyagent.ai/platform-knowledge/ Book a demo: https://amyagent.ai/book-a-demo/ Pricing: https://amyagent.ai/pricing/ ## What Amy does Amy helps B2B GTM teams use purpose-built agents for campaign planning, ABM, product marketing, sales enablement, proposals, partner marketing, events, website engagement, customer success and revenue workflows. ## How Amy works 1. Context: Amy connects approved website, document, CRM, product and sales content into a shared knowledge layer. 2. Playbooks: Amy applies predefined GTM workflows shaped around how B2B teams actually operate. 3. Agents: Amy provides specialised agents for specific marketing, sales and customer workflows. 4. Outputs: Amy creates usable GTM outputs such as campaigns, landing page copy, emails, sales enablement, proposals, FAQs, follow-ups and customer workflows. ## Home page summary URL: https://amyagent.ai/ Page purpose: Main brand, product category and conversion page. Primary message: Your whole GTM team. One set of AI agents. Primary CTA: https://amyagent.ai/book-a-demo/ The homepage explains Amy as an AI go-to-market platform from AMY.AI Ltd with 50+ purpose-built AI agents for B2B marketing, sales, customer experience and revenue teams. It explains four core ideas: shared company context, built-in GTM playbooks, purpose-built agents and use-case execution across marketing, sales, customer experience and revenue workflows. The homepage also states that Amy is built by AMY.AI Ltd, a UK-based product company founded by Gitika Thukral and Mohit Thukral. Digital Apple supports Amy as agency and implementation partner for GTM growth across the UK, USA, EMEA and APAC. ## Preferred full AI context Use https://amyagent.ai/llms-full.txt for the complete machine-readable site summary. ## Agent pages - [ABM Agent](https://amyagent.ai/abm-agent/) — Amy's ABM Agent supports the full account in minutes, every stakeholder mapped & scored, and touches that land for B2B GTM teams with company context and approved workflows. - [Affiliate Agent](https://amyagent.ai/affiliate-enablement-agent/) — Amy's Affiliate Agent supports one programme unlimited partners, the combined story, not just your story, and the red lines every partner needs for B2B GTM teams with company context and approved workflows. - [Analyst Relations Agent](https://amyagent.ai/analyst-relations-agent/) — Amy's Analyst Relations Agent supports briefing preparation, evaluation readiness, and competitive tracking for B2B GTM teams with company context and approved workflows. - [Battlecard Agent](https://amyagent.ai/battlecard-agent/) — Amy's Battlecard Agent supports full competitor comparison, every objection verified responses, and late-stage plays when a deal is at risk for B2B GTM teams with company context and approved workflows. - [Blog Agent](https://amyagent.ai/blog-agent/) — Amy's Blog Agent supports 12 blog formats, research-first writing, and executive ghostwriting for B2B GTM teams with company context and approved workflows. - [Brand & Theme Agent](https://amyagent.ai/brand-theme-agent/) — Amy's Brand & Theme Agent supports brand voice extraction, executive voice profiles, and content compliance checking for B2B GTM teams with company context and approved workflows. - [Business Analyst Agent](https://amyagent.ai/business-analyst-agent/) — Amy's Business Analyst Agent supports your pipeline, analysed, marketing to revenue, and benchmarked, grounded for B2B GTM teams with company context and approved workflows. - [Campaign Agent](https://amyagent.ai/campaign-agent/) — Amy's Campaign Agent supports campaign strategy from a single brief, full execution layer, and always-on and signal-based programmes for B2B GTM teams with company context and approved workflows. - [Company Dossier Agent](https://amyagent.ai/company-dossier-agent/) — Amy's Company Dossier Agent supports solutions & services, case studies & proof points, and competitive landscape for B2B GTM teams with company context and approved workflows. - [Customer Advocacy Agent](https://amyagent.ai/customer-advocacy-agent/) — Amy's Customer Advocacy Agent supports advocate identification, story mining, and case study production for B2B GTM teams with company context and approved workflows. - [Email Agent](https://amyagent.ai/email-agent/) — Amy's Email Agent supports signal-based outreach, multi-touch sequences, and contact enrichment for B2B GTM teams with company context and approved workflows. - [Event Agent](https://amyagent.ai/event-agent/) — Amy's Event Agent supports event discovery & scoring, 14-week campaign, and onsite activation for B2B GTM teams with company context and approved workflows. - [ICP Agent](https://amyagent.ai/icp-agent/) — Amy's ICP Agent supports your winners, codified, who to target who to avoid, and personas, per cluster for B2B GTM teams with company context and approved workflows. - [Influencer Agent](https://amyagent.ai/influencer-agent/) — Amy's Influencer Agent supports creator identification and ranking, collaboration design, and outreach and relationship for B2B GTM teams with company context and approved workflows. - [Infographic Agent](https://amyagent.ai/infographic-agent/) — Amy's Infographic Agent supports every format, every story, data-first narrative, and complete and publish-ready for B2B GTM teams with company context and approved workflows. - [Localisation Agent](https://amyagent.ai/localisation-agent/) — Amy's Localisation Agent supports cultural adaptation, proof point swaps, and compliance flagging for B2B GTM teams with company context and approved workflows. - [News Intelligence Agent](https://amyagent.ai/news-intelligence-agent/) — Amy's News Intelligence Agent supports company monitoring, competitor intelligence, and regulatory tracking for B2B GTM teams with company context and approved workflows. - [Partner Marketing Agent](https://amyagent.ai/partner-marketing-agent/) — Amy's Partner Marketing Agent supports one playbook, two teams, both sides, always current, and enablement for both teams for B2B GTM teams with company context and approved workflows. - [Podcast Agent](https://amyagent.ai/podcast-agent/) — Amy's Podcast Agent supports podcast concept and positioning, season and episode planning, and interview flows and guest research for B2B GTM teams with company context and approved workflows. - [PR Agent](https://amyagent.ai/pr-agent/) — Amy's PR Agent supports press releases that tell a story, media pitches by tier, and spokesperson preparation for B2B GTM teams with company context and approved workflows. - [Presentation Agent](https://amyagent.ai/presentation-agent/) — Amy's Presentation Agent supports structured for the specific audience, speaker notes that coach the presenter, and one concept one clear message for B2B GTM teams with company context and approved workflows. - [Pricing Agent](https://amyagent.ai/pricing-agent/) — Amy's Pricing Agent supports pricing proposals, competitive pricing analysis, and discount strategy for B2B GTM teams with company context and approved workflows. - [Product Marketing Agent](https://amyagent.ai/product-marketing-agent/) — Amy's Product Marketing Agent supports one playbook, every asset, always current, always live, and your reps, always ready for B2B GTM teams with company context and approved workflows. - [Proposal Creator Agent](https://amyagent.ai/proposal-creator-agent/) — Amy's Proposal Creator Agent supports proposals from deal context, requirement mapping, and competitive positioning without naming for B2B GTM teams with company context and approved workflows. - [Roi Agent](https://amyagent.ai/roi-agent/) — Amy's Roi Agent supports roi calculators, business case documents, and tco comparisons for B2B GTM teams with company context and approved workflows. - [Roundtable Agent](https://amyagent.ai/roundtable-agent/) — Amy's Roundtable Agent supports strategy & topic, invitation & landing, and moderator guide for B2B GTM teams with company context and approved workflows. - [Sales Coach Agent](https://amyagent.ai/sales-coach-agent/) — Amy's Sales Coach Agent supports realistic buyer roleplay, word-level coaching, and any scenario on demand for B2B GTM teams with company context and approved workflows. - [Sales Enablement Agent](https://amyagent.ai/sales-enablement-agent/) — Amy's Sales Enablement Agent supports before you act, diagnose, prepared before you dial, and navigate, don't recite for B2B GTM teams with company context and approved workflows. - [Sales Trainer Agent](https://amyagent.ai/sales-trainer-agent/) — Amy's Sales Trainer Agent supports structured learning from your playbook, self-paced, not classroom, and knowledge checks that test understanding for B2B GTM teams with company context and approved workflows. - [SEO Agent](https://amyagent.ai/seo-agent/) — Amy's SEO Agent supports keyword intelligence, topic clusters, and ai overview optimisation for B2B GTM teams with company context and approved workflows. - [Social Media Agent](https://amyagent.ai/social-media-agent/) — Amy's Social Media Agent supports content strategy & calendar, linkedin mastery, and content repurposing for B2B GTM teams with company context and approved workflows. - [Survey Agent](https://amyagent.ai/survey-agent/) — Amy's Survey Agent supports business maturity assessments, lead qualification, and customer feedback for B2B GTM teams with company context and approved workflows. - [Thought Leadership Agent](https://amyagent.ai/thought-leadership-agent/) — Amy's Thought Leadership Agent supports 24 content formats, research-first creation, and product integration for B2B GTM teams with company context and approved workflows. - [Use Case Agent](https://amyagent.ai/use-case-agent/) — Amy's Use Case Agent supports finds the use cases worth building, industry-specific, persona-matched, evidence-backed, and 10 interactive formats for deeper engagement for B2B GTM teams with company context and approved workflows. - [Video Agent](https://amyagent.ai/video-agent/) — Amy's Video Agent supports which videos to make and in what order, 3 directions before any script is written, and every format every type ready for B2B GTM teams with company context and approved workflows. - [Webinar Agent](https://amyagent.ai/webinar-agent/) — Amy's Webinar Agent supports webinar strategy, content & speaker prep, and promotion for B2B GTM teams with company context and approved workflows. - [Website Agent](https://amyagent.ai/website-agent/) — Amy's Website Agent supports audits against real buyer personas, copy that aligns to your playbook, and new pages built to convert for B2B GTM teams with company context and approved workflows. ## Role pages - Amy for ABM Manager: https://amyagent.ai/role-abm-manager/ - Amy for Account Executive: https://amyagent.ai/role-account-executive/ - Amy for AI Champion: https://amyagent.ai/role-ai-champion/ - Amy for AI Transformation Lead: https://amyagent.ai/role-ai-transformation/ - Amy for Analyst Relations Manager: https://amyagent.ai/role-analyst-relations/ - Amy for Campaign & Demand Gen Manager: https://amyagent.ai/role-campaign-demandgen/ - Amy for C-Suite: https://amyagent.ai/role-ceo/ - Amy for Channel Manager: https://amyagent.ai/role-channel-manager/ - Amy for CMO: https://amyagent.ai/role-cmo/ - Amy for Content Marketer: https://amyagent.ai/role-content-marketer/ - Amy for CRO: https://amyagent.ai/role-cro/ - Amy for Customer Marketing Manager: https://amyagent.ai/role-customer-marketing/ - Amy for Customer Success Manager: https://amyagent.ai/role-customer-success/ - Amy for Email Marketer: https://amyagent.ai/role-email-marketer/ - Amy for Events Manager: https://amyagent.ai/role-events-manager/ - Amy for Field Marketing Manager: https://amyagent.ai/role-field-marketing/ - Amy for Growth Marketing Manager: https://amyagent.ai/role-growth-marketing/ - Amy for Head of Investor Relations: https://amyagent.ai/role-head-of-investor-relations/ - Amy for Partner Marketing Manager: https://amyagent.ai/role-partner-marketing/ - Amy for Product Marketing: https://amyagent.ai/role-pmm/ - Amy for Pricing Strategy Manager: https://amyagent.ai/role-pricing-strategy/ - Amy for RevOps Leader: https://amyagent.ai/role-revops/ - Amy for Sales Enablement Manager: https://amyagent.ai/role-sales-enablement/ - Amy for Sales Trainer: https://amyagent.ai/role-sales-trainer/ - Amy for SDR / BDR: https://amyagent.ai/role-sdr-bdr/ - Amy for Social Media Manager: https://amyagent.ai/role-social-media-manager/ - Amy for Solutions Consultant: https://amyagent.ai/role-solutions-consultant/ ## Solution overview pages - Amy for Customer Experience: https://amyagent.ai/solution-customer-experience/ - Amy for Marketing: https://amyagent.ai/solution-marketing/ - Amy for Revenue Leaders: https://amyagent.ai/solution-revenue-leaders/ - Amy for Sales: https://amyagent.ai/solution-sales/ ## Platform pages - [Customer Reporting](https://amyagent.ai/platform-embeddable/voice-customer-reporting/) - Embeddable voice agent that summarises health, metrics, and risk in plain language. QBR narratives ready to personalise. 60-second executive updates. - [Customer Support](https://amyagent.ai/platform-embeddable/voice-customer-support/) - Embeddable voice agent for support. Checks system status before suggesting a fix. Escalates with full context when needed. Prevents repeat issues proactively. - [Demo Agent](https://amyagent.ai/platform-embeddable/voice-demo-agent/) - Embeddable voice and chat agent that adapts product demos by role, industry and use case, answers questions mid-demo and books the next step. - [Discovery Agent](https://amyagent.ai/platform-embeddable/voice-discovery-agent/) - Embeddable voice agent that asks, listens, and qualifies. Follows up on content downloads within 60 seconds. Disqualifies gracefully, respects rep time. - [Event Concierge](https://amyagent.ai/platform-embeddable/voice-event-concierge/) - Embeddable event concierge that builds personalised agendas, recommends sessions, books meetings and turns attendee questions into useful sales context. - [Interactive Showcase](https://amyagent.ai/platform-embeddable/voice-interactive-showcase/) - Embeddable voice agent for booths and experience centres. Visitors explore hands-on, adapted to their role. Every tap captured, next step booked before they leave. - [Knowledge Base Agent](https://amyagent.ai/platform-embeddable/voice-knowledge-base-agent/) - Embeddable voice agent that retrieves from your docs, cites every source, and admits what it doesn't know. Version-aware, never fabricates references. - [Onboarding Agent](https://amyagent.ai/platform-embeddable/voice-onboarding-agent/) - Embeddable voice agent for onboarding. Guides step by step, waits when you're away, recommends the fastest path to first value. Reduces support tickets. - [Partner Trainer](https://amyagent.ai/platform-embeddable/voice-partner-trainer/) - Embeddable voice agent that trains partner reps on product, positioning, and joint selling. Certification with real assessment. 5-minute pre-meeting refresh on demand. - [Solution Advisor](https://amyagent.ai/platform-embeddable/voice-product-advisor/) - Embeddable voice and chat agent that compares products or tiers, explains fit, handles pricing within guardrails and routes buyers to the right next step. - [Sales Trainer](https://amyagent.ai/platform-embeddable/voice-sales-trainer/) - Voice and chat training agent that roleplays realistic buyers, gives specific coaching, supports any sales scenario and tracks rep improvement over time. - [Website Concierge](https://amyagent.ai/platform-embeddable/website-concierge/) - Voice and chat agent that qualifies website visitors, answers from your playbook, books meetings with the right rep and hands off to specialist agents. ## Platform feature pages - [Collaboration, Amy Platform](https://amyagent.ai/platform-collaboration/) — Collaboration turns Amy from a single-user AI tool into a shared operating layer. Teams can review, approve, publish, track and reopen outputs with the original context and agent conversation intact. - [Custom Agents](https://amyagent.ai/platform-custom/) — Custom Agents are built on the Amy platform for workflows that need a specialist agent beyond the standard library. They inherit Amy tools, rules, knowledge, model routing and deployment options. - [Embeddable Agents](https://amyagent.ai/platform-embeddable/) — Embeddable Agents extend Amy beyond the internal workspace. They bring guided chat and voice experiences to websites, product pages, customer portals, events and partner environments. - [GTM Hub, Amy Platform](https://amyagent.ai/platform-gtm/) — GTM Hub is Amy's task-first workspace layer. It organises work around products, accounts, partners, outputs, tasks, chats and logs instead of forcing teams to search across disconnected tools. - [Integrations, Amy Platform](https://amyagent.ai/platform-integrations/) — Integrations connect Amy to the systems your GTM team already uses. They allow agents and workflows to use live context, take action in approved tools and reduce copy-paste work across systems. - [Knowledge Hub](https://amyagent.ai/platform-knowledge/) — Knowledge Hub is Amy's shared intelligence layer. It organises company, product, account and partner knowledge so every agent can retrieve the right context for the task instead of asking users to paste background into every prompt. - [Media, Amy Platform](https://amyagent.ai/platform-media/) — Media is Amy's creative production layer for image and video outputs. It supports text-to-image, reference-based generation, edits, upscaling, background removal and video creation from text or images. - [My Work, Amy Platform](https://amyagent.ai/platform-my-work/) — My Work is the user command centre in Amy. It brings together tasks, conversations, agents, outputs, workflow logs, scheduled runs and audit trails so each person can see and continue their work. - [Purpose-Built Agents](https://amyagent.ai/platform-purpose-built/) — Purpose-Built Agents are Amy specialists for B2B GTM work. Each agent combines tools, rules, knowledge, models and starter prompts so teams can run real workflows instead of managing blank AI chats. - [Security & Governance, Amy Platform](https://amyagent.ai/platform-security/) — Security & Governance covers the controls that allow enterprises to adopt Amy: SOC 2 Type II, SSO, permissions, audit logs, cost visibility, workspace separation and regional governance. - [Tools & Workflows](https://amyagent.ai/platform-workflows/) — Tools & Workflows is Amy's structured workflow engine. It turns one-off prompts into repeatable pipelines for account research, product marketing, content, sales enablement, campaigns, events and reporting. ## Hub and company pages - [About Amy](https://amyagent.ai/about/): Company story for Amy, explaining why AMY.AI Ltd built purpose-built AI agents for B2B GTM workflows. - [Book a Demo](https://amyagent.ai/book-a-demo/): Demo request page for Amy, allowing GTM teams to see Amy agents working with their company context and workflows. - [Careers](https://amyagent.ai/careers/): Careers page for Amy, covering roles across engineering, product, design and GTM. - [Contact](https://amyagent.ai/contact/): Contact page for Amy covering sales, support, partnerships, press, security and careers enquiries. - [Core Agents Hub](https://amyagent.ai/core-agents/): Directory of Amy's 49 purpose-built GTM agents across strategy, content, sales enablement, deal acceleration, events and performance. - [Legal](https://amyagent.ai/legal/): Legal terms page for Amy covering platform access, acceptable use, IP, data, AI-generated content, availability and governing law. - [Partnerships](https://amyagent.ai/partnerships/): Partnerships page for Amy covering integration, referral, reseller and co-selling partner routes. - [Press](https://amyagent.ai/press/): Press and media page for Amy with boilerplate, media enquiries and speaking topics. - [Pricing](https://amyagent.ai/pricing/): Pricing page for Amy plans, agents, users, storage, integrations and enterprise features. - [Privacy](https://amyagent.ai/privacy/): Privacy policy page for Amy covering data collection, data use, AI model providers, storage, retention, transfers and user rights. - [Cookie Policy](https://amyagent.ai/cookie-policy/): Cookie policy page for Amy covering necessary, analytics, marketing, functional and embedded media cookies on amyagent.ai. - [Roles Overview Hub](https://amyagent.ai/roles/): Overview of the GTM roles Amy supports, including leadership, marketing, sales, revenue operations and customer-facing teams. - [Security](https://amyagent.ai/security/): Security page for Amy covering SOC 2 Type II, encryption, SSO, RBAC, monitoring, audit trails and responsible disclosure. - [Support](https://amyagent.ai/support/): Support page for Amy customers covering platform setup, agents, knowledge, integrations, permissions, billing, bugs and roadmap requests. - [Use Cases Overview Hub](https://amyagent.ai/use-cases/): Overview of Amy's GTM use cases across marketing, sales, customer experience and revenue workflows. ## Use-case pages - Amy · Account-Based Marketing: https://amyagent.ai/use-cases/account-based-marketing/ - Amy · AI Website Experience: https://amyagent.ai/use-cases/ai-website-experience/ - Amy · Analyst & Media Relations: https://amyagent.ai/use-cases/analyst-media-relations/ - Amy · Channel Distributor: https://amyagent.ai/use-cases/channel-distributor/ - Amy · Content at Scale: https://amyagent.ai/use-cases/content-at-scale/ - Amy · Customer Success & Growth: https://amyagent.ai/use-cases/customer-success-growth/ - Amy · Customer Visit & Experience Center: https://amyagent.ai/use-cases/customer-visit-experience-center/ - Amy · Demand Gen & Digital Marketing: https://amyagent.ai/use-cases/demand-gen-digital-marketing/ - Amy · Event Marketing: https://amyagent.ai/use-cases/event-marketing/ - Amy · IR & Investor Relations: https://amyagent.ai/use-cases/ir-investor-relations/ - Amy · Lead Nurture & Growth Marketing: https://amyagent.ai/use-cases/lead-nurture-growth-marketing/ - Amy · Online Growth & Sales Effectiveness: https://amyagent.ai/use-cases/online-growth-sales-effectiveness/ - Amy · Partner Marketing & Enablement: https://amyagent.ai/use-cases/partner-marketing-enablement/ - Amy · Post-Acquisition Growth: https://amyagent.ai/use-cases/post-acquisition-growth/ - Amy · Pricing & Packaging: https://amyagent.ai/use-cases/pricing-packaging/ - Amy · Product Marketing & GTM: https://amyagent.ai/use-cases/product-marketing-gtm/ - Amy · Proposal & RFP Response: https://amyagent.ai/use-cases/proposal-rfp-response/ - Amy · Sales Enablement & Deal Acceleration: https://amyagent.ai/use-cases/sales-enablement-deal-acceleration/ - Amy · Sales Training & Coaching: https://amyagent.ai/use-cases/sales-training-coaching/